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PepsiCo to relaunch cola in Iraq

PepsiCo Inc. reached a franchise agreement with one of its former Iraqi bottlers and will relaunch its cola in Iraq, the Wall Street Journal said on Wednesday.
/ Source: Reuters

PepsiCo Inc. reached a franchise agreement with one of its former Iraqi bottlers and will relaunch its cola in Iraq, the Wall Street Journal said on Wednesday.

Purchase, New York-based PepsiCo, which was driven from the country by United Nations economic sanctions in 1990, reached the deal with Baghdad Soft Drinks Co. and will start shipping beverage concentrate and new glass bottles to Iraq in the coming months, the paper said.

The paper said Pepsi also plans a major marketing campaign to reintroduce the company’s flagship cola.