BOSTON, Sept. 9, 2010 (GLOBE NEWSWIRE) -- The Charlie Baker for Governor Campaign has engaged Rovion, Inc., a subsidiary of DigitalPost Interactive (OTCBB:DGLP), to create and distribute a series of unique video advertisements over the Internet. The Rovion ads, called InPerson™, features video of Mr. Baker, who appears to walk directly onto The Boston Globe web page ( www.boston.com ) and engage with the site's visitors during the weeks leading up to the November elections.
Candidate Baker said: "We are creating a conversation with the voters of Massachusetts everywhere we go -- off and online. The Rovion technology allows me to be myself and to speak directly, in my own words, right from the pages of the web. It has proven to be an invaluable tool for building a real connection with voters and clearly conveying our message."
Here is a link that demonstrates the use of Rovion technology within the Charlie Baker campaign:
"Rovion is the single best purchase we have made on the campaign in terms of ROI, period," said Kyle Armbrester, CIO for the campaign. "During the two days before the primary in April, the Rovion ads generated a click-through rate of 9.7 percent. More than 80 percent of the site visitors, 40 percent of the email sign-ups, and 75 percent of the online campaign donations were attributed to the Rovion ads, even as we were running a significant volume of non-Rovion ads online."
The Baker campaign plans to further leverage the Rovion relationship and technology during the remaining two months of the campaign.
For more information about Team Baker-Tisei, please visit .
About Rovion, Inc., a subsidiary of DigitalPost Interactive, Inc.
Rovion is the leading provider of talent-based rich media content development, delivery and reporting, meeting the needs of online publishers and advertisers globally. Rovion specializes in complex video-based ads both in and outside of existing ad placement locations and is best known for its invention of the InPerson(TM) video spokesperson ad unit. Rovion is headquartered in Boston, Massachusetts. For more information about Rovion, please visit www.rovion.com. For more info about DigitalPost Interactive, please visit www.dglp.com.
The DigitalPost Interactive Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7260
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