CLINTON, Wash., Sept. 15, 2010 (GLOBE NEWSWIRE) -- Strategic Management & Opportunity Corporation (Pink Sheets:SMPP) confirms today that it will be utilizing VMIX () as its integrated video distribution technology provider for the company's dynamic VSP platform. The VMIX Media Management Platform powers the online video offerings of top online publishers in media, entertainment and enterprise.
"We are very pleased to have made this connection," states SMPP CEO Julienne Audette. "VMIX will power the player and video distribution across the web through embed codes, email and social network delivery for streamlined marketing strategies across popular interfaces such as Twitter, Facebook and Digg, among others. This new development saves us a valuable amount of time and money and we're confident this translates to additional revenues or profit potential and resource availability, internally. The technology will allow us to even deliver content to mobile devices, removing the need to focus efforts on developments there and allowing us to focus on a strong marketing initiative upon launch."
VMIX, whose clients include 'ESPN' and 'Dancing With The Stars', among others, will provide Strategic with analytics for video delivery that will give clients/advertisers the much needed data to track marketing efficacy and determine overall ROI. As part of the strategic relationship, VMIX will provide the CPM campaign widget for the VSP platform. SMPP Executives are confident this process will not only streamline customers' abilities to get ads onto Google and Youtube, but also open doors to talk to additional ad serve networks, enabling advertisers to distribute their online ads well beyond their IYP, including comprehensive online video ad campaigns.
Audette comments, "This technology is complementary to our interface, and VMIX is as committed to innovation and flexibility as we are. We feel that this is a very solid long term relationship and are looking forward to what it means for our advertisers as well as to our company in terms of progress and long-term development. This is a solid benchmark for VSP and takes the platform to the next level even prior to product suite launch. VMIX understands our complex needs, are willing to accommodate us initially, and as the product evolves."
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Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.
Release Prepared by: NMR, LLC
CONTACT: Gerrard Hollister Investor Relations Investor Relations, SMPP (310) 909-7988 SMPP@GerrardHollister.com