CLINTON, Wash., Sept. 20, 2010 (GLOBE NEWSWIRE) -- Strategic Management & Opportunity Corporation (Pink Sheets:SMPP) is pleased to confirm that its recently announced LOI with a digital coupon provider has evolved into a mutually beneficial Agreement, in which Strategic MMP will create and deploy two instructional videos for its new market ally, Puget Sound Coupons; and their parent company, Always Media, LLC.
The videos will be distributed across the Always Media family sites and offered, gratis, to any other digital coupon company using the same platform. "This is key," states SMPP CEO Julienne Audette. "The digital coupon use is growing. Last year nearly 45 million consumers used online coupons; that's up from the 38 million the year before, and all indications are that those numbers will continue to grow, especially in the current economy. This gives Strategic a major leg-up in terms of position and presence. The instructional videos will link back to the VSP platform, making our affiliate video production model accessible to each of the coupon sites at hand. This outcome is of major benefit to all that take advantage, with tremendous added-value for their users."
In addition to Always Media's holdings in Washington State and Iowa, the digital coupon platform is currently being used in at least 16 major markets across the country including Texas, Illinois, Carolina and Nebraska. The number of platforms being created is growing almost daily. "This has been well received in the markets they serve and expanding rapidly into other areas of the country as well," states Audette.
She continues, "We are happy to be working with Always Media as it builds its coupon site family from the ground up and look forward to working with other companies in this industry as it's an advantageous complement to working with the IYPs."
According to Kantar Media, "The number of special product promotions featuring digital coupons increased 84% between the first half of 2009 and the first half of 2010across key websites tracked by Marx, a Kantar Media solution. Additionally, 200 manufacturers distributed digital coupon offers, an increase of 31.5 percent compared to the 152 manufacturers that were active in the first half of 2009 across these key websites."
"Digital coupons complement traditional FSI (free-standing insert) coupons to reach the consumer in the home while they are actively making purchase decisions," said Mark Nesbitt, President Kantar Media Intelligence. "As more manufacturers distribute more digital coupons, it becomes increasingly critical to understand competitive digital promotion tactics to insure that events break through the clutter to deliver the right offer to the right consumer," said Nesbitt.
Strategic Mgmt & Opp Execs are confident that these types of statistics are evidence that the timing of the VSP introduction is optimal. Audette comments, "Industry trends, along with elements such as VMix capabilities, digital coupon provider partners and stated interest from a number of Strategic IYP contacts, just prior to a dense industry conference schedule and in line with product launch is a formula for precipitous success. The devil is in the details, as they say, and we are grateful for shareholder support through the backend development of what we feel will be a powerful industry tool unleashed on an untapped market."
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Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.
Release Prepared by: NMR, LLC
CONTACT: Gerrard Hollister Investor Relations Investor Relations, SMPP (310) 909-7988 SMPP@GerrardHollister.com