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Drinks Americas Launches Sales of Rheingold Beer in Pennsylvania

/ Source: GlobeNewswire

WILTON, Conn., Sept. 22, 2010 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM), a leading developer and marketer of beverage products, today announced that Rheingold Beer, New York's beer since 1883, is now selling in Pennsylvania through three distributors providing coverage in the eastern part of the state.

Kirchner Beverage, LT Verrastro Distributing and Durdach Brothers are providing coverage in the counties of Susquehanna, Wayne, Lackawanna, Wyoming, Pike, Monroe, Luzerne, Carbon, Tioga, Bradford, Lycoming, Sullivan, Clinton, Montour, Columbia, North Umberland, Union, Snyder, Schuykill, Mifflin, Juniata, Perry, Dauphin, Lebanon, Cumberland, Fulton, Franklin, Adams, York and Lancaster.

A total of 2,600 cases were sold in for the initial launch into eastern Pennsylvania. J. Patrick Kenny, CEO of Drinks Americas, said, "The consumer takeaway and distributor acceptance of the brand has been extraordinary. Consumers across a variety of age groups remember Rheingold and want to try it.  The taste is exactly what the 21-35 year old beer consumer wants in quality refreshment and easy to like beer, and the brand's retro heritage interests that same group of beer consumers."  More about Rheingold's unique heritage can be found at

Rheingold Beer is now selling in Metro New York, New Jersey, Connecticut and Pennsylvania in 12 oz cans.  Drinks Americas expects to complete distribution in the remaining counties in Pennsylvania in the coming week.

The Rheingold Beer logo is available at

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka.  Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.

For further information, please visit our new websites at and

The Drinks Americas Holdings, Ltd. logo is available at

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT: Drinks Americas, Inc. Charles Davidson 203-762-7000 CEOcast, Inc. Dan Schustack 212-732-4300