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Artificial Life Selected by Microsoft as Showcase Partner to Develop Windows Phone 7 Games

/ Source: GlobeNewswire

HONG KONG, LOS ANGELES and BERLIN, Oct. 6, 2010 (GLOBE NEWSWIRE) -- Artificial Life, Inc. (OTCBB:ALIF) (), a leading provider of award-winning mobile broadband technology and applications, today announced that its hit title: Red Bull Racing Challenge will be available on the Windows Phone 7 platform very soon. Artificial Life is one of the first mobile game publishers selected by Microsoft as part of the Showcase to bring titles to the new platform scheduled for this holiday season.

"We are excited to bring Red Bull Racing Challenge to Windows 7 devices. Artificial Life will take this opportunity to capture an even broader audience with the extension to Microsoft's Windows Phone 7 Platform," said Eberhard Schoneburg, CEO, Artificial Life, Inc.

Red Bull Racing Challenge: Join the Red Bull Racing team on Windows Phone 7 devices and take on some of the world's greatest racing circuits; challenge friends and compete in Multiplayer mode or race against the clock in the Time Attack mode to rule the online leaderboards. Line up with Red Bull Racing on the grid now to take your place among the world's greatest drivers!

Game features:

- Race around six exciting circuits including Germany, Monaco, Spain, Australia, and China

- Get yourself to the front of the grid by learning the track in practice and setting the fastest time in Qualifying

- Test your reaction time with the unique in-game pit stop challenge

- Race against the clock in the additional Time Attack game mode

- Customize races by selecting the track, weather and difficulty

- Choose from three control schemes using the device's multi-touch screen and accelerometer

- Join in a quiz at the team's motorhome, the Red Bull Energy Station, to unlock team video clips

- Unlike the actual car, your RB5 comes with an in-car stereo so you can rock as you race with Twin Atlantic

- Checkout the latest videos and photos from Season 2010!

- Available in English (UK and U.S.), German, French, Spanish and Italian

For more information, please visit .

About Artificial Life, Inc.

Artificial Life, Inc. has been a pioneer in artificial intelligence and mobile technology since its inception in Boston in 1994. We are a public US corporation (OTCBB:ALIF) with listing on the Frankfurt Stock Exchange (Frankfurt:AIF) (XETRA:AIF) and headquarters in Hong Kong. Our production center is in Hong Kong and we have additional offices in Berlin, Germany (EMEA headquarters) and Tokyo, Japan. As a leading provider of broadband mobile content and technology solutions in the world, we develop and sell a wide range of mobile applications for 3G, 3.5G and 4G network-enabled mobile (smart) phones. Currently our main business areas are: high quality 3D interactive (massive multiplayer) mobile games, mobile participation television, mobile business applications and our mobile commerce technology platform OPUS-M. We are supporting all major mobile phone operating systems and platforms. Recognized internationally for outstanding content quality and technology we have received many international awards and have been ranked one of the fastest growing companies in Asia Pacific by Deloitte.

For more information about Artificial Life, Inc., please visit our website or our product websites:,,,, .





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Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on March 16, 2010. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

CONTACT: Artificial Life, Inc. IR and PR Contact: Adeline Law (+852) 3102 2800