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Brightpoint Expands Its Collaboration and Market Coverage With E-Plus Group

/ Source: GlobeNewswire

INDIANAPOLIS, Oct. 19, 2010 (GLOBE NEWSWIRE) -- Brightpoint, Inc. (Nasdaq:CELL) today announced that its subsidiary Brightpoint Germany GmbH ("Brightpoint") is expanding their existing relationship with E-Plus Group. Brightpoint, who has closely collaborated with E-Plus Group on the smartphone and the mobile telecom accessory markets, is stepping up its cooperation with the mobile telecommunications specialist headquartered in Dusseldorf. The expansion will cover supply chain solutions including reverse logistics and a new, innovative concept to handle the return logistics for E-Plus mobile phones in Germany.

The move is a clear indication of the E-Plus Group's commitment to conserve our resources and preserve the environment, specifically by means of recycling, reconditioning and utilisation of used mobile telecom devices.

 "Brightpoint is pleased to continue and expand our relationship with E-Plus Group," said Anurag Gupta, President of Brightpoint Europe, Middle East and Africa. "We look forward to serving German customers with our industry leading supply chain service infrastructure and capabilities."

About the E-Plus Group

The E-Plus Group is the challenger on the German mobile communications market. Simple services tailored to customer needs and a major reduction in call and data charges can be traced back to the initiative of the third-largest mobile network operator in Germany. As a result of innovative business models, modern structures and strong partnerships the E-Plus Group was able to significantly strengthen its market position and show a more dynamic and profitable development than the market.

Since 2005 E-Plus Mobilfunk GmbH and Co. KG has developed into a family of brands offering target group-specific services and thus breaks new ground in mobile communications in Germany. The flat-rate brand BASE and the mobile discounters, simyo and blau, are market leaders in their segments, while the original E-Plus brand offers a range of services to its existing customers. The brand AY YILDIZ addresses the Turkish community in Germany. Vybemobile is aimed to appeal to young music lovers. The partners of the E-Plus Group include many other brands, such as MedionMobile (AldiTalk) and German music TV stations MTV and Viva. Approximately 19.6 million customers are using the network of the E-Plus Group to make calls and send text messages or data. The Group generated annual revenue of EUR 3.2 billion in 2009 and employs more than 2,500 full-time employees in Germany.

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing supply chain solutions to leading stakeholders in the wireless industry. In 2009, Brightpoint handled approximately 84 million wireless devices globally. Brightpoint's innovative services include distribution channel management, procurement, inventory management, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. The company has approximately 2,700 employees in more than 25 countries. In 2009, Brightpoint generated revenue of $3.2 billion. Brightpoint provides distribution and customized services to more than 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at , or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).

Certain information in this press release may contain forward-looking statements regarding future events or the future performance of Brightpoint. These statements are only predictions and actual events or results may differ materially. Please refer to the documents Brightpoint files, from time to time, with the Securities and Exchange Commission, including Brightpoint's most recent Form 10-K and Form 10-Q and Exhibit 99.1, thereto. These documents contain and identify important risk factors that could cause the actual results to differ materially from those contained in or implied by these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date these statements were made. Brightpoint undertakes no obligation to update any forward-looking statements contained in this press release.

CONTACT: Brightpoint, Inc. Anthony Boor 317-707-2355