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There's a modus operandi for that

Police in South Florida say it'll be easy to identify the man suspected of serial iPhone theft: He's the one with the "I'm Me" tattoo on his forehead.
Joseph Eric Williams, in a photo supplied by the Broward Sheriff's Department
Joseph Eric Williams, in a photo supplied by the Broward Sheriff's DepartmentNBCMiami.com
/ Source: NBCMIAMI.com

Police in South Florida say it'll be easy to identify the man suspected of serial iPhone thefts: He's the one with the "I'm Me" tattoo on his forehead.

Joseph Eric Williams, 19, is on the run from Broward sheriff's deputies, who were able to identify him by the tattoo.

Apparently, one of those "Hello. My name is" stickers wasn't stylish enough for Williams, who has robbed as many as 15 AT&T stores in the past two months, police say. He also has a teardrop and a money bag tattooed on his face.

Williams usually walks into the store, finds the iPhone display case and snatches out two or three phones before running out of the store, police say.

His crime spree started in Tamarac and Deerfield Beach, police say, but victims in Miami-Dade and Palm Beach counties have also identified Williams as the "I'm Me" iPhone thief.

Crimestoppers is offering a $1,000 reward for information leading to Williams' arrest.