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daFlores Increases Revenue by Delivering Superior Website Performance With Compuware Gomez

DETROIT, Nov. 3, 2010 (GLOBE NEWSWIRE) -- Gomez, the web performance division of Compuware Corporation (Nasdaq:CPWR), today announced that daFlores improved the speed of its Website using the Gomez Web Performance Management monitoring platform. This resulted in a 25 percent increase in orders for the online flower delivery company.
/ Source: GlobeNewswire

DETROIT, Nov. 3, 2010 (GLOBE NEWSWIRE) -- Gomez, the web performance division of Compuware Corporation (Nasdaq:CPWR), today announced that daFlores improved the speed of its Website using the Gomez Web Performance Management monitoring platform. This resulted in a 25 percent increase in orders for the online flower delivery company.

daFlores delivers flowers for customers all over the world, particularly in Latin American countries. A fast, reliable, and easy-to-find website was critical in creating a distinctive competitive edge, but daFlores also needed to ensure that it provided superior customer experiences. In the highly competitive online flower delivery market, if potential customers experience a slightly slow or poorly performing website, the competition is literally just a click away.

Using Gomez's Web performance management solution, daFlores has detected and quickly resolved web application problems. The company uses Gomez to continually understand the real status of its website across users, browsers, devices and geographies. With Web performance monitoring, daFlores has taken a proactive approach to address performance bottlenecks with a direct view into its customers' experiences across remote geographic locations. With this insight, daFlores makes smarter decisions on issues like where content delivery network (CDN) services are needed in order to speed website content delivery. 

"With Gomez, we discovered that poor site speed was causing users in Argentina to abandon online shopping carts more frequently than usual," said Francisco Bustos, CEO, daFlores. "We traced the slowdown to one of our own back-end systems, fixed it and sped up local load times. As a result, we receive 25 percent more orders from Argentina today."

"With well-established companies that have household names and substantial resources as competitors, daFlores had to have a fast and reliable website to be competitive," said Matt Poepsel, Gomez's VP of Performance Strategies. "Online retailers like daFlores know that delivering quality Web experiences to customers, plays a critical role in its success. By using Gomez's Web performance monitoring solution, daFlores.com is proactively ensuring that its Web applications run at top speed and availability."

About daFlores

Family-owned daFlores was founded in 2000. While it started with flower delivery to the Americas, the company is constantly expanding and can now deliver to parts of Europe and Asia. daFlores boasts tens of thousands of satisfied customers and is committed to service that goes above and beyond the average. To send flowers to Latin America please visit daFlores.com

About Compuware Gomez

Gomez, the Web performance division of Compuware, provides the industry's leading solution for optimizing the performance, availability, and quality of Web and mobile applications. The on-demand Gomez platform integrates Web load testing, Web performance management, Web cross-browser testing, and Web performance business analysis, enabling organizations to test from the "outside-in" – across all users, browsers, devices, geographies, and data centers – using a global network of over 150,000 locations. Gomez is an integral part of Compuware's end-to-end Application Performance Management offering, the industry's only solution for optimizing application performance across the Enterprise and the Internet. Over 3,000 customers worldwide, ranging from small companies to large enterprises – including 12 of the top 20 most visited U.S. web sites – use Gomez to increase revenue, build brand loyalty and decrease costs.

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Compuware Corporation

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: .

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CONTACT: Compuware Corporation Gomez Division Press Contact Brenda Menard 781-698-2393 bmenard@gomez.com For Sales and Marketing Information 877-372-6732 www.gomez.com 10 Maguire Road Lexington MA 02421