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Sunset Brands, Inc's US Financial Assets Acquires Mobile Delivery Technology Firm as Powerful Component to Financial Services Holdings

/ Source: GlobeNewswire

JACKSONVILLE, Fla., Nov. 4, 2010 (GLOBE NEWSWIRE) -- Sunset Brands, Inc (Pink Sheets:SSBN) proudly announces its acquisition of Kaizen Communications (), a mobile tech firm specializing in wireless messaging, distribution of mobile content and mobile campaign management. SSBN Execs are confident the new acquisition will provide a leading edge to US Financial Assets holdings in providing a key component for cutting-edge tools in line with market trends for financial services. 

Kaizen is known for specializing in open API architecture SMS text platforms. As an application provider, powering the mobile gateway, Kaizen's technology has direct connectivity with over 50 US cell phone carriers including the household name major players. Their state-of-the-art technology provides a host of mobile solutions utilizing SMS text communications including marketing campaigns, reminder applications and SMS comprehensive, top to bottom payment solutions.

Sunset CEO John Bert Watson Sr. states, "This will allow USFA the ability to expand their product offerings and assist Kaizen Communications with their "Patent Pending" mobile marketing and technology within the banking and financial industries which will serve as a streamlined solution for not only our holdings, but as a revenue generator to other institutions in need of direct or white-label solutions. This opens up potential for an additional profit stream in a market where these services are in high-demand."

Kaizen issued a release yesterday announcing its launch of KPay, a convenient text message based bill payment solution that is PCI compliant. In conjunction with payment solutions, Kaizen's open API allows companies to automate the process of sending bill reminder messages, emergency notifications, account alerts, even personal greetings to mass audiences. As stated in their release, According to Juniper research, nearly half of mobile phone users worldwide will make mobile payments as of 2014 (Juniper research). Currently, 97.3% of mobile phones can use Kaizen's new technology, an area where all other mobile payment options seemed to have fallen short.

Juniper has also stated that new types of SMS mobile banking alerts will help to treble the volume of mobile banking messages to almost 90 billion p.a. by 2015, equating to one message every 22 days, per mobile banking user.

Mobile Banking Report Author, Howard Wilcox explained: "Our research found that messaging is a 'win-win' for banks. They can improve customer service significantly; simultaneously eliminating the cost of servicing customer enquiries placed with call centers." The Juniper report, however, identified that some banks are still to seize the potential of SMS services. The overall strategy behind alert messaging development is to encourage customers towards the self service world, with information delivery SMS which most people are familiar with.

US Financial Asset execs see this as a prime opportunity for the company and its shareholders and looks to announce additional company progress in the coming days.

This press release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Our forward-looking statements express our current expectations or forecasts of possible future results or events, including projections of future performance, statements of management's plans and objectives, future contracts, and forecasts of trends and other matters. Forward-looking statements speak only as of the date of this filing, and we undertake no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur. You can identify these statements by the fact that they do not relate strictly to historic or current facts and often use words such as "anticipate", "estimate", "expect", "believe," "will likely result," "outlook," "project" and other words and expressions of similar meaning. No assurance can be given that the results in any forward-looking statements will be achieved and actual results could be affected by one or more factors, which could cause them to differ materially. For these statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act.


CONTACT: US Financial Assets Jeffrey S. Betros, EVP - Investor Relations 904-436-6217