NEW YORK, Nov. 18, 2010 (GLOBE NEWSWIRE) -- The current issues of five major North American magazines, Family Circle, PARADE, Siempre Mujer, Ser Padres and LOULOU Magazine in Canada all have something in common: they're all using Snipp's Mobilize Me platform to add mobile call to actions to their print content.
Magazines and other print publications are increasingly looking to enhance the print experience and further engage their readers – and are looking to the mobile phone to provide the bridge between the page and additional content. With nearly 300 million mobile subscribers in the U.S., nearly 5 billion text messages being sent every day and 92% of the U.S. population being under 3G coverage, "the mobile phone is well positioned to make print come alive," according to Snipp CEO, Ritesh Bhavnani. "Not only does mobile provide interactivity for print, it also makes the medium more measurable and responsive, which is great for advertisers."
The recently announced magazine partners are all experimenting with the many features of Snipp's Mobilize Me platform to see what works for their readers.
Family Circle is using Snipp's Mobilize Me platform to take their content off the page and into readers' homes in a variety of different ways. Using their smartphones, readers can text in to request copies of the issue's cover recipe, along with a shopping list. They can also receive a series of videos featuring Family Circle's Food Director and Registered Dietician Regina Ragone, providing cooking tips from her "In The Kitchen with Regina" column. Additionally, the current issue of Family Circle features a series of mobile giveaways, asking readers to text in to qualify to receive prizes. "Snipp brings our recipes, cooking tips and expert advice to life for our readers," says Diane Papazian, Publisher.
PARADE's first "snippet" appeared in its November 14 cover story on Sunday dinner, which featured interviews with three of America's favorite food queens: Lidia Bastianich, Paula Deen and Daisy Martinez. Readers could get a recipe from each and a corresponding shopping list sent to their phones by texting "LETS EAT" to 76447. "We plan to explore the various offerings available, from texting a keyword that will allow readers to receive a shopping list for a recipe, to taking a photo of a published logo to get a movie trailer sent to their mobile phones," said Alex Baxter, VP/GM Digital for PARADE.
Similarly, readers of Siempre Mujer and Ser Padres can get additional product information for items featured in the magazine sent to their phones in Spanish. "We are devoted to making the reading experience more immersive for our readers," said Alberto Oliva, Editorial Director, Meredith Hispanic Ventures (publisher of Siempre Mujer and Ser Padres), "and Snipp's mobile platform allows us to provide a whole new level of interactivity."
Snipp's Mobilize Me marketing platform offers the widest range of mobile-based features and functionality to publishers, agencies and brands in the U.S. and Canada, including SMS-based response, mobile video, 2d barcodes, MMS, sweepstakes/giveaways, email integration, alerts and audio callbacks. Snipp's platform also includes the next generation Snapp! tags that allow any image to become a tag that readers can "snapp" to receive additional content back. Snipp's Mobilize Me platform is used by publications such as People, People StyleWatch and ESPN, and has been used in marketing campaigns by 50+ brands including Yamaha, Nike, Samsung and Ford.
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