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Photo Release -- Just in Time for the Holidays, Blue Nile Launches PayPal Mobile Express Checkout; Expands Mobile Gift Features

PayPal Users Can Now Make Jewelry Purchases Up to $14,000 on Their Mobile Device
/ Source: GlobeNewswire

PayPal Users Can Now Make Jewelry Purchases Up to $14,000 on Their Mobile Device

Top 10 Holiday Gifts List Now Available on iPhone and Mobile Website, Making Blue Nile's Best Jewelry Gifts Only a Touch Away

SEATTLE, Nov. 26, 2010 (GLOBE NEWSWIRE) -- Mobile shopping is the biggest holiday shopping trend of 2010. According to the Mobile Marketing Association, 59 percent of consumers plan to use their mobile phones for holiday shopping. In the first two weeks of November, mobile traffic to the Blue Nile (Nasdaq:NILE) website increased by more than 1,000 percent.

Photos accompanying this release are available at

PayPal Mobile Express Checkout

To make mobile shopping even easier and more convenient, Blue Nile, the leading online retailer of diamonds and fine jewelry, has added PayPal Mobile Express Checkout to its free iPhone app and mobile website. Mobile Express Checkout enables consumers to pay quickly and safely with a secure two-click checkout. Consumers can use Mobile Express Checkout to make fine jewelry purchases up to $14,000. For purchases above $14,000, consumers can continue to use the Blue Nile shopping cart or phone Blue Nile's non-commissioned customer service team.

Top 10 Holiday Gift Ideas

Time-crunched shoppers no longer need to fight the mall crowds or even make an appointment at their computers because now Blue Nile goes where they go. And to provide consumers with even more options, Blue Nile has assembled its best gifts and organized them on its iPhone app and mobile website. With only a few touches the perfect jewelry gift can be found, purchased and shipped absolutely free via FedEx.

Blue Nile's Top 10 Holiday Gift Ideas were hand-selected by Blue Nile and designed to fit every budget. Items range in price from $50 for the Double Heart Pendant in Sterling Silver to $3,700 for the Prong-Set Hoop Diamond Earrings in 18k White Gold.

The full list includes:

  • Diamond Stud Earrings in 18k White Gold (1 carat total weight), $1,850
  • Double Heart Pendant in Sterling Silver, $50
  • Infinity Heart Diamond Pendant in 18k White Gold, $530
  • Diamond Eternity Ring in Platinum (2 carat total weight), $3,550
  • Prong-Set Hoop Diamond Earrings in 18k White Gold (3 carat total weight), $3,700
  • Sapphire and Micropave Diamond Earrings in 18k White Gold, $1,130
  • Tahitian Cultured Pearl and Diamond Drop Earrings in 18k White Gold, $1,220
  • Blue Topaz Drop Earrings in 18k White Gold, $280
  • Beaded Bracelet in Sterling Silver, $55
  • Hammered Cuff Bracelet in Sterling Silver, $100

Mobile Diamond Search

Hundreds of thousands of men will take a knee this holiday season and propose to the woman of their dreams. In the weeks before the big moment, they will seek high and low to find the perfect diamond engagement ring. To help make the quest easier, Blue Nile's Diamond Search enables customers to search the company's collection of more than 70,000 diamonds and comparison shop in real time.

The education section of the free Blue Nile iPhone app and mobile website provides in-depth diamond information to help consumers understand exactly what diamond characteristics are important and why. Consumers can use this information to purchase the perfect diamond that conforms to their budget and quality parameters.

Dream Box

For consumers seeking inspiration, or for those who just want to view beautiful rings, the Dream Box feature contains thousands of one-of-a-kind rings created by Blue Nile's jewelry craftsmen. Users simply shake their device and the Dream Box will randomly select a photo of a recently created ring from Blue Nile.

New in this version of Dream Box is even more information about each ring's setting details, including metal type, number of diamonds, and price. The new version also helps streamline viewing and purchasing of the individual settings.

With hundreds of rings added each week, Dream Box is always growing and changing. When a consumer finds the perfect ring, it can be saved, emailed, and even shared on Facebook as a subtle hint to that special someone. Dream Box is only available for iPhone.

Shopping Made Easy, Shipping Made Free

All Blue Nile jewelry is shipped absolutely free via FedEx and arrives in elegant packaging so it is ready to present.

Orders are shipped fully-insured to the recipient and can be returned for a full refund or exchange up to 30 days after purchase. Blue Nile provides grading reports for all certified diamonds and professional appraisals for diamond, gemstone, and pearl jewelry valued above $1,000.

The Blue Nile App is available for free from the App Store on iPhone or at

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at , and . Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The photos are also available at Newscom, , and via AP PhotoExpress.

CONTACT: Blue Nile, Inc. John Baird 206.336.6805