HONG KONG, Nov. 30, 2010 (GLOBE NEWSWIRE) -- The Wall Street Journal today launched a new section of WSJ.com focused on Hong Kong at . The new section features business, financial and lifestyle news relevant to those living and working in Hong Kong - and those with an interest in the local market - as well as video and a new Hong Kong-focused finance blog, "Exchange."
The new Hong Kong section of WSJ.com is a further expansion of the Journal's localized content offering in Asia Pacific – which, over the past year, has also included the launch of a "Real Time" series of sites focusing on key growth markets in Asia, with content provided in English as well as Chinese, Japanese, Hindi and Korean languages. The Hong Kong section's content will also be available in Chinese on the Chinese edition of WSJ.com later this month ( http://www.cn.WSJ.com ).
"Launching this new Hong Kong section is the latest move in our strategy to localize and digitize content in Asia Pacific," said Christine Brendle, publisher of The Wall Street Journal Asia and managing director of Dow Jones & Company in Asia Pacific. "We are uniquely positioned to provide relevant local and global news, and deliver that content digitally. The new section offers expanded coverage of Hong Kong and its growing financial community. Readers are turning to our digital offerings in ever-greater numbers in the region, and this provides advertisers with more opportunities to connect with this highly influential, affluent and mobile audience."
The Hong Kong section is edited by newly appointed Hong Kong online editor Marisa Wong and features local real estate, property and luxury retail content, as well as a Hong Kong extension of the highly popular Scene Asia section, which offers insight and observations on what to do and where to go in Asia. The section will also be home to numerous new features, including:
- The Moment, featuring personal accounts of poignant Hong Kong moments;
- Face Off, featuring two experts debating a hot topic;
- Radar, where notable Hong Kongers reveal five up-and-coming things they're keeping an eye on;
- Inventory, highlighting what's selling—and not—in Hong Kong's retail scene;
- Eight Questions For, which showcases Q&As with movers and shakers.
The content is also available as part of Asia editions of The Wall Street Journal's iPhone and iPad apps.
The section also features the newly launched Exchange blog (www.WSJ.com/exchange), which provides analysis and updates throughout the day on the finance sector's personnel moves, key financial issues, IPOs and currencies. The blog is overseen by Hong Kong bureau chief and Journal Asia associate editor Peter Stein, and includes regular contributions from finance reporter Alison Tudor, Exchange blogger Isabella Steger and other Journal Asia and Dow Jones Newswires reporters throughout the region.
In addition to the regular features, the Hong Kong section today features The Hong Kong Power List, naming the top 10 Hong Kong-based businesspeople most mentioned in global media in 2010, according to Dow Jones Insight and edited by Wall Street Journal staff.
The Power List already is a popular feature in The Wall Street Journal Asia, where each Monday the Journal highlights Asia's most-mentioned businesspeople of the week. "Hong Kong is one of the most dynamic markets in the world's most dynamic region," said Almar Latour, editor-in-chief for Asia at The Wall Street Journal. "With an expanded team, a dedicated online section and several new editorial features, we aim to help our readers around the world and in Hong Kong understand the latest and most important developments here, be it in finance, real estate or general news."
The launch of the Hong Kong edition is supported by an integrated marketing campaign that includes print, online and direct marketing activity. It is the latest in a series of digital initiatives launched by The Wall Street Journal in Asia over the past year. The Wall Street Journal Asia was recently awarded the Best in Online Media Award (newspaper website category) at the inaugural Digital Asia Media Awards in recognition of its digital initiatives.
About The Wall Street Journal Asia
The Wall Street Journal Asia is the leader in global business news for Asia. Since 1976, it has provided indispensable news and analysis of regional and global business developments for an influential pan-Asian audience of corporate and government decision-makers. The Wall Street Journal Asia has been voted the most "important business reading" among international daily newspapers in Asia in every ABRS/BE:ASIA study since the survey's inception in 1985.
The Wall Street Journal Asia was awarded the Best in Online Media award (newspaper website category) at the inaugural Digital Asia Media Awards in recognition of its local language sites, and innovative use of "Real Time" blogs, video and the Journal community.
Edited and published in Hong Kong, The Wall Street Journal Asia is printed in eleven Asian cities-Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, New Delhi, Seoul, Singapore, Taipei and Tokyo-and distributed throughout the Asia Pacific region. More than 75% of its subscribers are Asian.
The Wall Street Journal's Web site for Asia is at www.asia.WSJ.com and homepage for India is at www.india.WSJ.com. The Wall Street Journal is also published online in Japanese at www.jp.WSJ.com and in Chinese at www.cn.WSJ.com.
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