Diamond Foods Names Deutsch LA as U.S. Agency of Record

/ Source: GlobeNewswire

SAN FRANCISCO, Dec. 13, 2010 (GLOBE NEWSWIRE) -- Diamond Foods, Inc. (Nasdaq:DMND) announced today that it has named Deutsch LA as its Agency of Record for its U.S. brands, effective immediately. Deutsch LA, a fully integrated marketing agency, will work on all Diamond Food brands including Kettle Brand® potato chips, Pop Secret® popcorn, Emerald® snack nuts and Diamond of California® culinary nuts. 

"We have a history of investing in our business with communications that enable our brands to stand out in a crowded marketplace," said Andrew Burke, Executive Vice President and Chief Marketing Officer for Diamond Foods. "We wanted an agency that could deliver a high level of creativity and take an integrated approach to our communications needs. We were very impressed with the team at Deutsch LA. They are a true business partner that will bring a high level of energy and creativity to our brands as we look to continue our strong record of growth." 

"We are chomping at the bit to bring our vast experience in growing businesses to all areas of the product sales process with these great brands. And as an added bonus, we will have the privilege of working with a really great group of people," said Michael Sheldon, CEO, Deutsch LA. "As an agency, we want to work with companies that are entrepreneurial, collaborative and focused on great work and Diamond is all about that. We passed on a lot of other new business opportunities in 2010 as we focused on our current clients – but we pursued Diamond Foods because our cultures are such a natural fit and they are a huge growth brand. This is going to be a very powerful partnership."

About Diamond Foods

Diamond Foods is a high-growth innovative packaged food company focused on building, acquiring and energizing brands including Diamond of California® culinary nuts, Emerald® snack nuts, Pop Secret® microwave popcorn, and Kettle Brand® potato chips. The Company's products are distributed in a wide range of stores where culinary nuts and snacks are sold.

Corporate Web Site:

Diamond Foods' Consumer Web Sites: , , , , and

The Diamond Foods, Inc. logo is available at

About Deutsch LA

Deutsch LA is known for its ability to craft and execute award-winning integrated creative campaigns. Integrated practices at Deutsch LA include creative advertising, media planning and buying, all aspects of digital marketing, direct marketing, public relations, design and experiential marketing. Deutsch clients include Volkswagen, PlayStation, Dr Pepper, Snapple, HTC, Anthem Blue Cross, Fresh & Easy, CiCi's Pizza and The California Milk Advisory Board. For more information about Deutsch LA, visit .

Note regarding forward-looking statements: This release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements necessarily depend on assumptions that may be incorrect and are subject to risks and uncertainties. Actual results could differ materially from projections made in this release. Some factors that could cause actual results to differ from our expectations include risks loss of key customers and an increase in competition. A more extensive list of factors that could materially affect our results can be found in Diamond's periodic filings with the Securities and Exchange Commission. They are available publicly and on request from Diamond's Investor Relations Department.

CONTACT: Diamond Foods, Inc. Investor Contact: Linda Segre, SVP, Corporate Strategy (415) 230-7924 lsegre@diamondfoods.com Media Contact: Stephen Sibert, VP, Corporate Affairs and Communications (415) 445-7439 ssibert@diamondfoods.com Deutsch LA Media Contact: Liz Gengl, SVP, Director of Communications (310) 862-3568 liz.gengl@deutschinc.com