Lids-Hat World Inc. to Launch MusclePharm Hats and Accessories in 2011

/ Source: GlobeNewswire

DENVER, Dec. 16, 2010 (GLOBE NEWSWIRE) -- MusclePharm® Corporation (OTCBB:MSLP), one of the fastest growing nutritional supplement companies in the United States, announced today that it has received a Purchase Order from Lids®-Hat World for MusclePharm Hats that include a variety of flex fit style hats and beanies that will begin shipping out in January 2011.

MusclePharm's launch in Lids-Hat World further increases the companies brand awareness and market penetration into the premier hat and accessories retailer with over 850 mall-based and airport retail store locations as well as a e-commerce site .

"We have realized increased consumer demand for an apparel line in the last year and we are excited about expanding MusclePharm's brand awareness with our upcoming hat launch in Lids stores," commented Brad Pyatt, MusclePharm's Chief Executive Officer. "We believe our marketing and distribution partnership with TapOuT® will be extremely beneficial as MusclePharm continues to quickly transition from a supplement company to a lifestyle brand."

About Hat World, Inc.

Founded in 1995, Hat World, Inc. is comprised of more than 850 mall-based, airport, street level and factory outlet stores nationwide, and in Canada and Puerto Rico, operating primarily under the LIDS retail brand. The Indianapolis-based company is recognized as a specialty retail leader of officially licensed and branded athletic fashion headwear. Hat World also operates smaller retail brands HAT WORLD, HAT SHACK, LIDS LOCKER ROOM and HEAD QUARTERS. Stores offer a vast assortment of officially-licensed and branded professional and college sports teams, as well as other specialty fashion categories all in the latest styles and colors. The majority of stores also offer custom embroidery capability, and others carry licensed apparel. The company serves the core sports fan and fashion-conscious, trend-savvy mid-teen to mid-20s customer. Hat World also sells products and promotes its stores through the Internet site In addition, licensed LIDS stores operate from premier street locations and kiosks within major department stores in Hong Kong and China. Hat World also owns Impact Sports Inc. out of Madison, Wisconsin, and Great Plains Sports of St. Paul, Minnesota. Both companies are team uniform, apparel and equipment dealers, custom screen printers and embroidery operators. Hat World is a subsidiary of Genesco Inc.

About MusclePharm®

Headquartered in Denver, Colorado, MusclePharm is a rapidly expanding healthy life-style company that develops and manufactures a full line of NSF and scientifically approved, nutritional supplements that are 100% free of any banned substances. Based on years of research, MusclePharm products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than 100 elite professional athletes from various sports including the NFL, MMA, and MLB. The Company's propriety and award winning products address all categories of an active lifestyle including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in over 120 countries and available in over 5,000 US retail outlets that include GNC, and Vitamin Shoppe, as well as over 100 online stores, including, Amazon and For more information, please visit

Forward-looking Statements

MusclePharm Corporation believes the information set forth in this Press Release may include "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Certain factors that could cause results to differ materially from those projected in the forward-looking statements are set forth in "Risk Factors" in Item 2.02 of the Company's Form 8-K dated February 18, 2010, which has been filed with the Securities and Exchange Commission.

CONTACT: ICR Investor Contact: John Mills, Senior Managing Director 310.954.1105