Photo Release -- Kettle Brand(R) Makes a Bold Flavor Play With New Zesty Ranch Krinkle Cut(TM)

/ Source: GlobeNewswire

SALEM, Ore., Dec. 28, 2010 (GLOBE NEWSWIRE) -- Kettle Brand spices up a game day snacking spread with its new Zesty Ranch Krinkle Cut potato chips.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8529

On February 6th, the high holiday of snacking, football fans will consume 1.1 million pounds of potato chips while cheering on the big game. Made with only all natural ingredients, Zesty Ranch scores a full-flavored win with game day guests as the latest addition to the snack buffet line-up.

"Party hosts know that game day celebrations are as much about the snack bowl as the players on the field and we're giving them new Zesty Ranch to score a snacking win before the kick-off," said Julie Dunmire, Kettle Brand marketing director.

Rounding out Kettle Brand's popular Krinkle Cut line, Zesty Ranch kicks up the creamy ranch flavor on a crunchy, thick potato chip with natural onion and black pepper blended with tangy sour cream and savory herbs.

"Not your typical ranch experience, Zesty Ranch is savory with a peppery kick, followed by lightly tangy sour cream layered on the ultimate crunchy chip," said Carolyn Richards, Kettle Brand chief flavor architect. "This is ranch done right."

As always, all Kettle Brand Potato Chips are made with only the finest potatoes and delicious blends of all natural, non-GMO ingredients and seasonings – no trans fats, no artificial colors or flavors and no preservatives.

Zesty Ranch Krinkle Cut will be available in select stores and online beginning in January 2011 in 2 oz., 5 oz. and 9 oz. sizes.

Score in Snack Bowl 2011

Kettle Brand Potato Chips, along with other Diamond Foods® brands Emerald® Nuts and Pop Secret® Popcorn will be featured in the upcoming Snack Bowl 2011 promotion.   Beginning with the new year through Feb. 7, 2011, fans can go to  where they can enter for a chance to be honored as the Ultimate Pro Football Party Hall of Famer, win lifetime bragging rights and legendary recognition from the Pro Football Hall of Fame in addition to $5,000 cash. The multi-brand campaign is the latest investment in the success of Diamond's snack food family.

About Kettle Brand®

Kettle Brand is one of the leaders in the premium potato chip category and is growing at a strong pace according to SPINS and ACNielsen. With manufacturing sites in Salem, Oregon, Beloit, Wisconsin and Norwich, United Kingdom, Kettle Brand is distributed throughout North America, Japan, Guam and Western Europe. Kettle Brand products include more than 20 flavors and four varieties of potato chips as well as snacking tortilla chips, nut butters and trail mixes. Kettle Brand is a division of Diamond Foods, which is based in San Francisco.  Diamond Foods is an innovative packaged food company focused on building, acquiring and energizing brands including Kettle Brand Potato Chips, Emerald snack nuts, Pop Secret popcorn, and Diamond of California culinary and snack nuts. The Company's products are distributed in a wide range of stores where snacks and culinary nuts are sold.  

The Kettle Foods logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7461

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The photo is also available via AP PhotoExpress.

CONTACT: Maxwell PR Megan Soto 503.231.3086 megan@maxwellpr.com