Video Release -- Manhattan Associates Cracks the Code on Predicting Buying Habits of Quirky Shoppers

/ Source: GlobeNewswire

ATLANTA, Jan. 4, 2011 (GLOBE NEWSWIRE) -- A new planning solution released by Manhattan Associates (Nasdaq:MANH) solves a problem that has been plaguing retailers for decades: it taps into multivariable shopper preference data to create merchandise, pricing and promotion plans tuned to how customers think when shopping and buying across multiple channels, including in stores, through catalogs, and on the web. The solution, Customer Preference Planning, leverages unique intelligence to give retailers insight into the relationships among product type, style, brand, color, fabrication and price when customers make decisions to buy.

A video accompanying this release is available at

Customer Preference Planning continues the evolution of Manhattan's Zero Disappointment Retail™ approach, which is based on anticipating what customers want and providing a single, consistent brand experience across all channels. The Zero Disappointment Retail approach preserves current systems and investments by providing technology that seamlessly aggregates information about inventory, orders, pricing, promotions, merchandising and order execution across all channels. Manhattan will demonstrate the Zero Disappointment Retail process next week at the 2011 National Retail Federation (NRF) Annual Conference, held in New York City from Jan. 10-12. Manhattan will be exhibiting at booth 759 in the Jacob K. Javitz Convention Center.

Plan for what drives customer choices…

"Customer Preference Planning helps retailers tap into the minds of their most profitable customers, so they can design merchandise, pricing and promotion plans that keep these buyers coming back, " said Eddie Capel, executive vice president, global operations for Manhattan Associates. "The only way to do this is to understand the unique relationships among multiple variables that factor into a buying decision, and we've designed a way for retailers to do this quickly and affordably, in a solution that's easy to use and actually improves the performance and scalability of Manhattan's Planning & Forecasting solutions as a whole."

…and leverage customer demographics…

Customer Preference Planning helps planners optimize their product mix to match consumer preferences in every channel. As a result, both planners and merchants can improve return on investment by matching assortment strategy with customer preferences and financial goals. Customer Preference Planning leverages Manhattan Associates' Store Clustering and Assortment Planning solutions, which enable assortments to be tailored to match local customer demographics.

Customer Preference Planning is part of Manhattan's Planning & Forecasting solution suite, which allows retailers to create and manage the financial, assortment and promotional plans for each selling channel -- and communicate changes across the entire supply chain.

…all within the power of the platform

Manhattan Associates' Planning and Forecasting solutions are part of the Manhattan SCOPE® portfolio, which operates on a Supply Chain Process Platform that facilitates interactions among multiple software applications, whether wholly or in part, depending on the specific supply chain goals of each Manhattan customer. Manhattan SCOPE solutions are designed to seamlessly optimize day-to-day processes from one common interface, in real time. 

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About Manhattan Associates, Inc.

Manhattan Associates continues to deliver on its 20-year heritage of providing global supply chain excellence to more than 1,200 customers worldwide that consider supply chain optimization core to their strategic market leadership. The company's supply chain innovations include: Manhattan SCOPE®, a portfolio of software solutions and technology that leverages a Supply Chain Process Platform to help organizations optimize their supply chains from planning through execution; Manhattan SCALE™, a portfolio of distribution management and transportation management solutions built on Microsoft .NET technology; and Manhattan Carrier™ , a suite of supply chain solutions specifically addressing the needs of the motor carrier industry. For more information, please visit .

CONTACT: Manhattan Associates, Inc. Will Haraway (678) 597.7466 wharaway@manh.com Porter Novelli Samantha Neirman (312) 856.8814 samantha.neirman@porternovelli.com