FORT WORTH, Texas, Jan. 5, 2011 (GLOBE NEWSWIRE) -- Buxton, a leading customer analytics firm, has named Charles Wetzel as its new chief executive officer. Wetzel, 35, started at Buxton in January 2004 as chief operating officer. In the fall of 2008 he assumed the role of president.
"Charles is the ideal candidate to assume the CEO post at Buxton," said Tom Buxton, founder and chairman of Buxton. "He holds the right combination of analytical expertise and management needed to lead this company into the future. Charles has been a guiding force in evolving our go to market strategy since 2004."
This announcement is made as Buxton sees the highest revenues in its 16-year history. Buxton has seen significant revenue increases in its retail, healthcare and consumer packaged goods divisions in 2010. New clients include Lowe's, Which Wich, Harris Teeter, GNC, Firehouse Subs, Samsonite, Miami Children's Hospital, Banner Health, the City of Biloxi, Miss., and Panama City, Fla.
"Buxton has continued to be an innovative leader in the business intelligence space, and in 2011 our focus will be based around strengthening our core products and services," said Charles Wetzel, president and CEO of Buxton. "We are continually enhancing our web-based applications, and look for these products to evolve tremendously over the next year."
Buxton is the leader in the use of customer analytics to develop successful growth and business strategies. Its focus now includes retailers and restaurants, healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization's best customers and find more like them anywhere in the U.S. Among its 1,900 clients are retailers Sally Beauty Supply, New Balance Shoes, West Marine and HEB.
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