IE 11 is not supported. For an optimal experience visit our site on another browser.

Reach Messaging Announces Launch of "Lifestyle" Division Featuring Celebrity-Based Mobile Apps as Part of Company's Innovative Application Development Platform

/ Source: GlobeNewswire

ASHBURN, Va., Jan. 13, 2011 (GLOBE NEWSWIRE) -- Reach Messaging Inc., (OTCBB:RCMH), a leading developer of industry specific mobile phone application and platform technology, today announced the Company has launched a Lifestyle division for its mobile phone applications that feature and follow individual celebrities.

The Company has pending agreements with several celebrities to develop mobile applications specific to them. Reach Messaging's celebrity apps will allow their fans to easily connect and share information with their favorite celebrities while staying up to date on their lives. The Company also plans to expand its "Lifestyle" division to other types of applications in addition to celebrity apps, including XYZ.

Reach Messaging has developed a platform by which the Company has streamlined the mobile application development process so that it can create, develop and release a mobile app at a fraction of the cost that has been standard and in a significantly shorter time frame. Based on the capabilities of its mobile application development platform, Reach Messaging plans to develop several other industry or sector specific mobile app categories to launch in 2011. Also in 2011, the Company has another specific technological initiative that it anticipates will diversify and significantly increase its revenue streams as well as establish the Company as an innovative leader in the mobile application development market.

Commenting on the Company's lifestyle division launch, Shane Gau, CEO of Reach Messaging Inc., stated, "We are very excited to roll out our 'Lifestyle' Division which will feature celebrity mobile apps that will really provide a unique way for fans of celebrities to communicate with and stay abreast of what's going on in their lives and these apps will be just the tip of the iceberg for us. In addition to other lifestyle mobile apps, we plan on expanding our mobile apps into other spaces such as the restaurant and hospitality industry as well as create several other categories of apps for mobile device users."

"The mobile app market is clearly booming right now and we have put the resources in place to create, develop and release unique, effective and entertaining mobile phone apps very quickly and cost-effectively which puts Reach Messaging in a very favorable position in this market. 2011 is going to be a breakout year for us in many ways, including the planned release of a different type of revenue model that will leverage proprietary technology that we believe will be at the leading edge of advertising in the mobile device and application markets," continued Gau.

About Reach Messaging, Inc.

Reach Messaging Holdings Inc. helps companies extend their brands through customized mobile applications and Bots used on instant messaging (IM) platforms. Since 2007, Reach Messaging has been in the Bot development business for America Online (AOL), which operates on the AOL Instant Messenger (AOLIM). The Company is transitioning to the mobile applications market and is currently developing a variety of apps for social media platforms including Facebook and all of the major mobile devices such as the iPhone, BlackBerry, Android and Digital Signage.

For more information, please visit .

CONTACT: Paul Knopick E & E Communications 949-707-5365