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Yoga Shelter Sets Groupon Record

WEST BLOOMFIELD, Mich., Jan. 27, 2011 (GLOBE NEWSWIRE) -- – It was almost too good to be true.
/ Source: GlobeNewswire

WEST BLOOMFIELD, Mich., Jan. 27, 2011 (GLOBE NEWSWIRE) -- – It was almost too good to be true.

All day on Monday, January 24th, emails fluttered back and forth over the Internet, proclaiming, gasping, exclaiming and generally celebrating the amazing Yoga Shelter offer through Groupon: 24 classes for $24. The nearly $300 discount was a one-time-only offer generated through Groupon and a record number of people – 8,400! - cashed in on it.

"We have always given yoga away – it is our gift to those who want to try, and their gift back to us is once they are established and part of our community, they keep paying to come back," says Yoga Shelter Founder Eric Paskel. "Our large, loyal customer community allows us to keep sharing yoga with new people so freely. Groupon was a wonderful tool to do this on a mass level."

It's great news for Yoga Shelter, a company that has been growing by leaps since its founding in 2004. With new studios poised to open later this year elsewhere in Michigan and around the country, Yoga Shelter's corporate team is working hard to welcome new students into the fold from a variety of entry points.

"This company has brilliance behind it and a winning combination in its leadership team," says Hannan Lis, Yoga Shelter's earliest investor. "Eric Paskel's vision of a yoga that not only transforms the body but also the mind and directs a person's life toward a higher purpose has always been unique. Now the world is seeing that."

Paskel opened the first Yoga Shelter studio in 2004 in West Bloomfield and has opened a new studio every year since, with locations now in Birmingham, Royal Oak, Grosse Pointe and Los Angeles, serving more than 1 million students and counting. New studios are poised to open this year in several other locations.

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