WILTON, Conn., Feb. 1, 2011 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading developer and marketer of beverage products, today announced that Rheingold Beer is now being sold in Michigan through a network of 26 leading beer distributors in the state. The first two containers of approximately $50,000 of Rheingold, New York's Beer since 1883, has already shipped and will be available at Michigan retail outlets in the coming weeks.
Joe Belli, National Sales Manager for Rheingold Beer, stated, "The response from the field has been outstanding for this brand. Many distributors recognized Rheingold from the past and were eager to participate in the resurgence of this classic trademark. Petitpren Distributing and many of its colleagues were instrumental in bringing the brand to the market by forming a network of Michigan Rheingold distributors providing statewide coverage."
Rheingold is light in calories and positioned in the sub-premium category of beers. According to Impact Database, the state of Michigan is in the top 10 domestic beer consumption states with approximately 80 million cases of domestic beer shipped to the market annually, and has a growing sub-premium category market.
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Drinks Americas launched Rheingold in September 2010, and the brand is now being sold in New York, New Jersey, Connecticut, Pennsylvania, Georgia, Ohio, Kentucky and now Michigan with definitive plans to expand to Florida, Texas, Maryland, Washington DC, Illinois, Oklahoma, West Virginia and Massachusetts.
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, Aguila Tequila and Rheingold Beer.
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Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.
CONTACT: Charles Davidson Drinks Americas, Inc. 203-762-7000