Photo Release -- rue21, inc. Announces a New Look and Scent for Its Exclusive Fragrance, tarea by rue21(TM)

/ Source: GlobeNewswire

WARRENDALE, Pa., Feb. 2, 2011 (GLOBE NEWSWIRE) -- rue21, inc. (the "Company") (Nasdaq:RUE), a leading specialty apparel retailer, continues to build on its successful tarea brand with the re-launch of one of its exclusive fragrances, tarea by rue21™.

A photo accompanying this release is available at

The fragrance tarea by rue21™ was first launched by the Company in 2007. Merchandise sold under the tarea by rue21® brand includes the Company's line of sleepwear, bras, and undies. While tarea items can be found exclusively in rue21 store locations nationwide, the brand is especially featured in the Company's 449 rue21 etc! stores, which have larger square footage and expanded accessory categories. The new tarea by rue21™ scent has been re-invigorated, combining elements such as sparkling fruity pomegranate and pears, peony and jasmine with delicate blonde woods, and amber crystals. You can go to sleep at night wearing tarea, and wake up with a spritz of tarea by rue21™ to start your day.

Bob Fisch, President and CEO, commented, "We are very excited to continue building on the success of tarea. Just in time for Valentine's Day, this new fragrance will make a great gift and highlight our latest line of sleepwear, bras, and undies. By combining fashion with fragrance, we have created a lifestyle allowing the tarea girl to surround herself in our brand."

The new tarea carton design and bottle are inspired by French wall paper and are adorned with the scent's signature black French bow. rue21 is pairing the launch with a tarea Slumber Party giveaway on Facebook and new signage and promotions throughout the store.

About rue21, inc.:

rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. The Company operates 638 store locations in 44 states. Learn more at .

The photo is also available at Newscom, , and via AP PhotoExpress.

CONTACT: Joseph Teklits / Melissa Mackay ICR, Inc 203-682-8200