NEW YORK, Feb. 8, 2011 (GLOBE NEWSWIRE) -- MUNCmedia, #1 in Retail Investor Targeting, today announced that the sales of their newly released MUNCmessaging™ package has exceeded sales projections, with almost one-half million dollars in booked sales in January 2011. The company attributes this immediate influx of new clients to the program's appeal in response to OTC and small-cap companies' ongoing frustration towards the lack of shareholder communications options.
"When it comes to communicating with Wall Street, small-cap and micro-cap companies hit a communications wall," stated Matt Bird, CEO of MUNCmedia. "Certainly, there are several factors that affect this, but one hard fact is many companies are just too small an investment for large holders. For reporting purposes, many institutions need to own less than 5% of a single company's stock. For a large fund, less than 5% of a small-cap company is too insignificant an investment. They won't talk to a small-cap company, let alone an OTC-listed company," finished Bird.
Wall Street's inaccessibility has forced many publicly-traded companies down a path that is uncomfortable for Investor Relations practitioners: stock promotion and pay-per-opinion spam.
MUNCmedia's CMO, Bradley H. Smith, is a staunch opponent of unprincipled shareholder communications practices. "From a marketing perspective, the mechanics of stock promotion are sound… straight forward one-to-many communications. Unfortunately, due to countless one-shot pump-and-dump schemes, the whole practice and often the associated public companies, are painted with the same dark 'scam' brush," said Smith. "MUNCmessaging is a new, consistent and, importantly, company-direct alternative."
Consistency builds credibility:
MUNCmessaging is a calendared package for companies to present their shareholder communications – in their own voice - directly to proactive individual investors and large, sophisticated investing groups. It combines MUNCmedia's exclusive Retail Investor Targeting solution with best practice elements from MUNCmedia's network of partners and alliances. These relationships include leading shareholder communications organizations like the National Investor Relations Institute (NIRI) and their new alliance with BetterInvesting / NAIC and PR Newswire who recently partnered with MUNCmedia to launch RetailInvestorConferences.com.
MUNCmessaging's program provides a strategic and tactical 12-month calendar of events that includes:
- Monthly Retail Investor Targeting into MUNCmedia's network of 90+ million real-time investors with guaranteed message delivery to hundreds of thousands of investors
- Two presentations at RetailInvestorConferences.com, one at program launch, the second at a strategic point in the calendar year
- Introductory email to BetterInvesting member-base of sophisticated retail investors
- BetterInvesting Magazine - 84,000 subscribers: Featured company half-page showcase profile plus one quarter-page showcase profile each quarter throughout the year
- Featured company article in BetterInvesting eNewsletter - 54,000 subscribers
- Four quarterly company listings in BetterInvesting Magazine and company profile on the BetterInvesting website
- Five MUNCmessaging program specific newswire press releases
- Six month NIRI educational scholarship for IR best practices and peer-to-peer network
- Detailed analytics & quantitative data of all outreach programs
The MUNCmessaging program fee is $3,500 a month. The package can be upgraded to include an IR website, live video media & investor events and more guaranteed direct real-time engagement with prospective investors from the MUNCmedia network.
The MUNC messaging program is available now. Public companies and their IR agencies are invited to call + 1 212.699.0999 or visit MUNCmedia.com
MUNCmedia is the first Information Media Network and world leader in web-based Retail Investor Targeting solutions. We provide online corporate communications, research and media solutions to companies worldwide.
From targeting press releases one-to-one to individual investors to network media content syndication, MUNCmedia helps companies deliver targeted and scalable messages to the precise audience in real-time. Hundreds of companies, IR and PR agencies, stock exchanges and integrated newswires rely on MUNCmedia services to deliver news messages to the retail financial community every day with measurable results.
MUNCmedia was founded in 2006 and is headquartered in New York, NY with regional offices in Bellevue, WA, Chicago, Boston and Vancouver, BC. The firm currently service over 300 direct public company issuers, 40 IR agency partners and other shareholder communications organizations including BetterInvesting, GlobeNewswire, a NASDAQ OMX company.
CONTACT: Bradley H. Smith CMO / VP MUNCmedia +1.212.699.0999 x 805 email@example.com