A British court says Play-Doh by any other name is a trademark infringement, — even if it's spelled differently.
The United Kingdom High Court on Friday found that a German toy company, 123 Nahrmittel, had infringed the trademark of Hasbro Inc.'s iconic Play-Doh because it used the phrase "play dough" on its Yummy Dough product. Yummy Dough's box describes it as "the edible play dough."
Hasbro sued the company and its British supplier last year.
123 Nahrmittel says in a statement on its website that it is disappointed by the decision and it is considering its options, including a possible appeal in the United Kingdom or elsewhere in Europe.
A spokesman for Hasbro says the Pawtucket, Rhode Island-based company actively enforces its intellectual property rights around the world.