BEDFORD, Mass., Feb. 17, 2011 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT), a leading provider of on-demand, multi-channel proactive customer communications, is pleased to announce that the Telecommunications Risk Management Association (TRMA) will present John Tallarico, vice president of Product Management, with the 2010 President's Award for his role on a Regulatory Panel which was the most highly evaluated session of 2010. TRMA will honor Tallarico and fellow panel participants during the Special Event Reception at the TRMA Spring Conference.
Panelists discussed a variety of contact strategies as well as the impact that the Telephone Consumer Protection Act rulings could have on businesses and future communications. The interactive session explored the need to align regulations with the continued shift from landline service to mobile phones and emerging communications channels such as text messaging.
The consumer communications landscape is constantly evolving. The rise of consumer choice, along with the impact of federal regulations, has forced companies to re-evaluate their traditional contact strategies. Not only is there a need to ensure that customer communications are effective, but these communications must also be compliant, desired, relevant and delivered via the optimal channels.
"This recognition is an honor and highlights the overwhelming importance of understanding the regulatory landscape and developing compliant customer contact strategies," said Tallarico. "SoundBite actively monitors these regulations and continues to develop new solutions, product features and best practices in customer communications that will help organizations maintain compliance."
TRMA explores cooperative efforts to reduce consumer and small-business uncollectible debt. TRMA was created as an industry forum to bring telecom risk management professionals together to prepare its members to deal with the industry's uncollectible issues.
About SoundBite Communications
SoundBite Communications is a leading provider of on-demand, multi-channel proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships. Clients can leverage SoundBite's Proactive Customer Communications Offering and expertise in designing, executing and optimizing communications strategies to engage in relevant customer interactions that deliver long-term business value. Visit SoundBite.com for more information.
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CONTACT: Media Contacts: Marie Ruzzo SoundBite Communications +1 781 897 2632 mruzzo@SoundBite.com Julie Goldman or Michael McDonough Schwartz Communications +1 781 684 0770 SoundBite@schwartz-pr.com