Drinks Americas Rheingold Beer Continues Expansion, Now to Be Distributed in Texas

/ Source: GlobeNewswire

WILTON, Conn., Feb. 28, 2011 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading developer and marketer of beverage products, today announced that an agreement has been reached with Faust Distributing of Houston to sell Rheingold Beer in its territory in Texas. The first container order has been sold and will ship in March.  Additional Texas markets will open in May and June.

Joe Belli, National Sales Manager for Rheingold Beer, stated, "Texas is a top ten beer market and does almost 10% of the nation's beer consumption. Distributors and consumers remember the brand. We are looking forward to selling a lot of Rheingold in this market as more and more people discover its taste and refreshment and come to appreciate Rheingold's rich heritage."

Rick Forcier, General Manager of Faust Distributing, stated, "We were very excited to hear that Rheingold Beer would be made available to Texas and we are honored to have the opportunity to distribute this fine product. I grew up on the East Coast and I fondly remember Rheingold.  I was too young to drink beer during those years, but now, not only do we have the opportunity to enjoy it, we also have the opportunity to offer Rheingold Beer to our retail partners and consumers."

J. Patrick Kenny, CEO of Drinks Americas, added, "It is very special to expand our distribution and Rheingold Beer business to a major distributor like Faust Distributing in Houston. The size of our business continues to expand."

Drinks Americas launched Rheingold in September 2010, and the brand is now being sold in New York, New Jersey, Connecticut, Pennsylvania, Georgia, Ohio, Kentucky, Michigan and now Texas. Definitive plans to expand to Florida, Maryland, Washington DC, Illinois, Oklahoma, West Virginia and Massachusetts are underway.

A photo accompanying this release can be found at:

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, Aguila Tequila and Rheingold Beer.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT: Charles Davidson Drinks Americas 203-762-7000 cdavidson@drinksamericas.com