DNA Brands Names Food Industry Executive to Head Up Meat Snack Division

/ Source: GlobeNewswire

BOCA RATON, Fla., March 1, 2011 (GLOBE NEWSWIRE) -- DNA Brands, Inc., (OTCBB:DNAX), producers of award winning and great tasting favorites of the action sports community, DNA Energy Drink®, DNA Beef Jerky™ and DNA Shred Stix™, today announced it has appointed Jim Hawkins Vice-President of its meat snack division. Mr. Hawkins will spearhead the expansion and development of DNA Shred Stix™ and DNA Beef Jerky®, nationally across all channels.

"I am extremely pleased and excited with the opportunity to head-up the meat snack division and work closely with a senior management team dedicated to building this brand," stated Mr. Hawkins. Hawkins added, "I believe in the quality of DNA's superior products and DNA's strategic marketing programs that are necessary to move DNA meat snacks to a new level of growth within our fast paced industry."

Darren Marks, President of DNA said, "Jim Hawkins has extensive experience in securing and managing people, as well as overseeing a broker network on a national basis. Jim has also developed and continues to maintain a genuine rapport with retail chains. It is for these reasons that we have selected Mr. Hawkins to spearhead our meat snack division on a national basis."

Mr. Hawkins holds a Bachelor of Science degree from Bryant University where he majored in marketing. He resides with his family in Florida and is active in the community and with professional organizations. Prior to joining DNA, Mr. Hawkins served as the Vice President of Sales and Marketing for Power Hungry Food. He has also held executive level positions at Maple Leaf Farms and Crescent Food Sales.

"It is instrumental that DNA's meat snack division leverages the equity in its superior energy drink brand and uses it to cross-pollinate consumer demand with the recent meat snack launch," stated Hawkins. "Utilizing our high profile action sports teams and athletes in combination with an experienced, aggressive and top of the line broker network, we plan to gain key distributions and stimulate consumer acceptance."  

About DNA Products

DNA Beef Jerky®, DNA Shred Stix™ and DNA Energy Drinks® are products of DNA Brands, Inc. DNA Energy Drinks® and DNA Meat Snacks™ are high quality products manufactured to exact standards to achieve superior taste and performance. DNA Energy Drink® comes in Citrus, Sugar Free Citrus, and Lemon Lime flavors. DNA Beef Jerky® comes in Original and Teriyaki flavors and DNA Shred Stix™ come in Original, Pizza, and Spicy Jalapeno flavors.

DNA Energy Drink® and DNA Shred Stix™ remain true to its action sports roots. We support athletes, artists, and events on the local and national levels. We also support our accounts and local shops through our grass roots marketing programs. For more info go to .

The DNA Beverage Corp. logo is available at

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To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

For more information about DNA Brands, Inc., its athletes and sponsorships, please visit:

CONTACT: DNA Brands, Inc. Darren M. Marks, 954-970-3826 darren@dnaenergydrink.com