Mars Needs Moms Blasts Into IMAX(R) Theatres This Friday

/ Source: GlobeNewswire

LOS ANGELES, March 7, 2011 (GLOBE NEWSWIRE) -- IMAX Corporation (NYSE:IMAX) (TSX:IMX), and The Walt Disney Studios announced today that the out-of-this-world animated adventure Mars Needs Moms will be released in the immersive IMAX® 3D format on Friday, March 11th. The film will open on 211 IMAX screens domestically, simultaneous with its North American wide release. The film will also open on at least 45 IMAX screens internationally, with 25 screens releasing day-and-date. Additional international playdates are expected to be confirmed in the coming days.

Mars Needs Moms: An IMAX 3D Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.

About Mars Needs Moms:

"Take out the trash, eat your broccoli"—who needs moms, anyway? Nine-year-old Milo (Seth Green) finds out just how much he needs his mom (Joan Cusack) when she's nabbed by Martians who plan to steal her mom-ness for their own young. Produced by the team behind "Disney's A Christmas Carol" and "The Polar Express," "Mars Needs Moms" chronicles Milo's quest to save his mom—a wild adventure in Disney Digital 3D™ and IMAX® 3D that involves stowing away on a spaceship, navigating an elaborate, multi-level planet and taking on the alien nation and its leader (Mindy Sterling). With the help of a tech-savvy, underground earthman named Gribble (Dan Fogler) and a rebel Martian girl called Ki (Elisabeth Harnois), Milo just might find his way back to his mom—in more ways than one.

The film is directed by Simon Wells and produced by Robert Zemeckis, Jack Rapke, Steve Starkey, and Steven Boyd. Simon Wells and Wendy Wells wrote the screenplay, based on the book by Berkeley Breathed.

Mars Needs Moms will be distributed worldwide by Walt Disney Studios Motion Pictures. This film has been rated PG for sci-fi action and peril.

Mars Needs Moms: An IMAX 3D Experience is scheduled to play day-and-date at the following IMAX theatres beginning March 11th:

Please check local listings or IMAX.com for final theatre listings, launch dates and showtimes.

** denotes earlier launch         * denotes later launch

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theaters deliver the world's best cinematic presentations using proprietary IMAX®, IMAX 3D®, and IMAX DMR® (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience®. 

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo and Shanghai. As of December 31, 2010, there were 518 IMAX theatres (396 commercial, 122 institutional) operating in 46 countries.

The IMAX Corporation logo is available at

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (), Twitter () and YouTube ().

This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions, including the length and severity of the current economic downturn, the opportunities that may be presented to and pursued by the Company, the performance of IMAX DMR films, conditions in the in-home and out-of home entertainment industries, the signing of theatre system agreements, changes and developments in the commercial exhibition industry, the failure to convert theatre system backlog into revenue, new business initiatives, investments and operations in foreign jurisdictions, foreign currency fluctuations and the Company's prior restatements and the related litigation and investigation by the SEC and the ongoing inquiry by the OSC.  These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

CONTACT: Entertainment Media: IMAX Corporation - Santa Monica Rebecca Klein 310-255-5656 rklein@imax.com Principal Communications Group - Los Angeles Melissa Zuckerman/Paul Pflug 323-658-1555 melissa@pcommgroup.com paul@pcommgroup.com Investors: IMAX Corporation - New York Heather Anthony 212-821-0121 hanthony@imax.com Business Media: IMAX Corporation - New York Ann Sommerlath 212-821-0155 asommerlath@imax.com Sloane & Company - New York Whit Clay 212-446-1864 wclay@sloanepr.com