WASHINGTON, March 7, 2011 (GLOBE NEWSWIRE) -- National integrated marketing firm FaceTime Strategy announced this week the launch of a new microsite focused on Baby Boomer and Senior marketing.
The agency has developed proven marketing methodologies for reaching older consumers based on the tenets of cognitive science – constructing brand messages that are in sync with how older consumers interpret and act on information. "We've experienced dramatic growth of our Baby Boomer and Senior Marketing practice, and determined the time was right to share the principles and practices that have made us successful with those seeking to connect to this group," said Todd Mason, FaceTime's Chairman and Chief Executive Officer. Cognitive science has taken major strides in the study and analysis of the human brain, documenting ways in which the act of physical aging affects our minds. The FaceTime Boomer & Senior specialists use this information to design effective communication plans for a national client base.
"We've been helping companies reach older consumers for some time now, and along the way we have developed a number of insights, methodologies and best practices unique to FaceTime Strategy that have proven effective and valuable for our clients," stated Brian Shedd, FaceTime's Chief Marketing Officer. "We're excited to bring those tenets and ideas to the web for other companies to experience and integrate with their current marketing techniques."
The new website contains a wealth of resource information on the Boomer and Senior demographic audiences including census data, research links, facts and statistics as well as case studies on work the agency has performed for clients in the travel, healthcare, telecom, retail and senior services industries. Discover the website at
FaceTime Strategy is an integrated marketing services company with expertise in the retail, franchise, healthcare, automotive, QSR, travel, financial services and telecommunications industries. The company provides full service marketing capabilities through an innovative network of specialized service groups and localized client portals, enabling cost efficiencies for shared services while maintaining a high degree of personal client contact. Headquartered in Washington, D.C., FaceTime Strategy has additional offices in Dallas, TX and Chicago, IL. For more information, call 877.FCE.TIME or visit www.facetimestrategy.com.
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