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Starbucks Corporation (SBUX) to Conduct Closing Bell Ceremony Remotely From Headquarters in Seattle, Washington

/ Source: GlobeNewswire



Howard Schultz, Chairman, President and Chief Executive Officer of Starbucks Corporation (SBUX), will ring the NASDAQ Closing Bell remotely from its corporate headquarters in Seattle, Washington.

Starbucks will kick off a celebration of 40 years of great coffee, and four decades of connections with valued customers, store partners (employees), and the neighborhoods in which Starbucks does business.

Howard Schultz will reflect on the brand's 40-year history and talk about plans for the company's future, including the new white cup. Beginning March 8, customers around the world will begin to see the evolution of the Starbucks brand, signaling the company's continued growth and unique business model. Most notably, Starbucks iconic white cup and promotional merchandise will carry the new logo that celebrates the Starbucks Siren. She embodies Starbucks and coffee – evoking coffee's allure and its seafaring tradition.

The ceremony will be broadcast live on the NASDAQ MarketSite seven-story tower in Times Square and via satellite to national and international media.

The Closing Bell is a ceremonial event that represents NASDAQ's virtual market model. As a result, The NASDAQ Stock Market can be closed from any location bringing together investors and market participants from around the world to mark the end of the trading day.


  • Howard Schultz, Chairman, President and Chief Executive Officer of Starbucks Corporation (SBUX)
  • Arthur Rubinfeld, President, Global Development, Starbucks Corporation (SBUX)
  • Vivek Varma, Executive Vice President, Public Affairs, Starbucks Corporation (SBUX)
  • John Jacobs, Chief Marketing Officer, The NASDAQ OMX Group, Inc.


Tuesday, March 8th, 2011 at 3:30 p.m. to 4:05 p.m. ET  


Amy Hauser
(312) 240-2628

NASDAQ MarketSite:
Robert Madden
(646) 441-5045

Feed Information:

The entire Closing Bell is available from 3:30 p.m. to 4:05 p.m. on AMC-3/C-3 (ul 5985V; dl 3760H). The feed can also be found on Ascent fiber 1623.

Footage of the new logo unveiling will be available from 3:55 – 3:56 p.m. ET

If you have any questions, please contact Robert Madden (646) 441-5045.

Radio Feed:

An audio transmission of the Closing Bell is also available from 3:50 p.m. to 4:05 p.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Ascent fiber 1623 as well.

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A live webcast of the NASDAQ Closing Bell will be available at:


To obtain a hi-resolution photograph of the Market Close, please go to and click on the market close of your choice.

About Starbucks Corporation (SBUX):

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world.

Through its unwavering commitment to excellent and our guiding principles, Starbucks brings its guiding principles, its unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit Starbucks in stores or online at .


The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with approximately 3,600 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit . *Please follow NASDAQ OMX on Facebook () and Twitter ().