Reach Messaging Launches Second Celebrity Mobile Phone App

/ Source: GlobeNewswire

ASHBURN, Va., March 8, 2011 (GLOBE NEWSWIRE) -- Reach Messaging Inc., (OTCBB:RCMH), a leading developer of industry specific mobile phone application and platform technology, today announced the Company has launched a mobile phone application featuring actress and socialite Michaele Salahi, star of TV show, "The Real Housewives of DC." The application, called "MS I Love You," is available for the iPhone at Apple's App Store and is scheduled for release for the Droid in April.     

"MS I Love You" is Reach Messaging's second celebrity mobile phone app release, following the Company's successful launch of the "Paris Hilton" app in conjunction with Velti (Nasdaq:VELT), a leading global provider of mobile marketing and advertising solutions, in mid February. The newly released "Paris Hilton" app debuted on Late Night with David Letterman and has been demonstrated or featured on On Air with Ryan Seacrest, The Wendy Williams Show, Splash News and Macgasm, among other media outlets covering the app's launch. The "Paris Hilton" app is available at Apple's App Store.

Owners of the "MS I Love You" app will get Michaele Salahi's official news first and will be clued in to her latest Twitter and Facebook posts. They can also create and share images of themselves hangin' with Michaele, enter a Michaele look-a-like contest or submit photos for a "hot or not" contest. In addition, those with the app can check out freshly updated exclusive photo galleries and videos of Michaele, take fan polls and quizzes and receive her wild quotes, tips and facts.

Michaele Salahi and her husband Tareq first jumped to fame by crashing President Obama's first state dinner in November of 2009. The couple was able to bypass security and get into the state dinner without an invitation, mingling with Washington's elite and even meeting President Obama. Since then, Michaele has become a Reality TV sensation, having been regularly featured in national and international print publications.

"We are very happy to continue rolling out celebrity apps following our debut launch of the Paris Hilton app. Michaele received worldwide notoriety when she hit the scene in 2009 by 'crashing' the White House's State Dinner so with one mention of that incident, anyone will immediately recognize who she is which is very powerful. In addition, stars of Reality TV are just as, if not more recognized than famous actors today and we expect that Michaele Salahi's app will reflect this and become very popular," commented Shane Gau, CEO of Reach Messaging.

About Reach Messaging, Inc.

Reach Messaging Holdings Inc. helps companies extend their brands through customized mobile applications and Bots used on instant messaging (IM) platforms. Since 2007, Reach Messaging has been in the Bot development business for America Online (AOL), which operates on the AOL Instant Messenger (AOLIM). The Company is transitioning to the mobile applications market and is currently developing a variety of apps for social media platforms including Facebook and all of the major mobile devices such as the iPhone, BlackBerry, Android and Digital Signage.

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CONTACT: Shane Gau Reach Messaging, Inc. 571-213-6147