SAN FRANCISCO, March 22, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced it has obtained a new credit line of up to $500,000 for media purchasing. The credit line is being utilized beginning this week to finance a sizably increased budget for advertising the Company's flagship WordSmart product line, a development that holds significance given that over 90% of the WordSmart revenues come from television advertising.
"This is a very important event for us," commented Joseph Noel, CEO of YesDTC. "Since acquiring the WordSmart show, we have been producing a solid media efficiency ratio (MER) which corresponds to revenue generated for each dollar spent on media. With a strong, reliable MER, the direct response revenue generation model becomes relatively simple – spending more on media will produce more revenues." Mr. Noel continued, "With this new financing resource, we will be able to further increase the airing frequency of the thirty-minute WordSmart infomercial hosted by Alex Trebek of Jeopardy! Next week, we plan to double our WordSmart media spending, with an almost additional doubling the following week."
Mr. Noel, continued, "While these events are very exciting, and given the WordSmart program will likely be a significant revenue producer this year, we do not think it will be our biggest revenue producer. We are planning to launch our MotorBooster engine conditioner product during the Memorial Day weekend and, considering the rising price of fuel, we believe revenue from this new fuel saving product could easily surpass the robust results produced by WordSmart. Additionally, our PureSleep anti-snoring product, which launched in China a few days ago, could represent meaningful upside potential. We believe this product is well positioned in the marketplace considering that it is an FDA cleared device made from U.S. produced plastics that is now going head-to-head with vastly inferior Chinese designed and manufactured products at the same pricing level."
"Over the next few weeks, we also plan to restart the advertising program for the MediPendant personal medical alarm in conjunction with our joint venture partner, Medical Alarm Concepts Holding, Inc. (OTCQB:MDHI). Recent tests showed very strong sales. We have re-cut the 120-second MediPendant commercial into a 60-second format, which we believe will produce even better results. We are also proceeding with the NutriFusion product via an upcoming retail placement in up to 300 Mannings drugstores in Hong Kong. We remain very excited about our growth prospects this year," concluded Mr. Noel.
YesDTC's growing product portfolio currently includes the NutriFusion line of easy-to-consume capsule and chewable nutraceutical supplement products; WordSmart, the knowledge and vocabulary building program sponsored by Alex Trebek of Jeopardy!; PureSleep Asia, the U.S. FDA-cleared anti-snoring dental device for the treatment of snoring, and MediPendant(TM), the only speak and listen through the pendant medical alarm system. The Company's infomercials for MediPendant and WordSmart can be seen at www.medipendant.com, and http://www.vimeo.com/16363930, respectively. More information on NutriFusion can be seen at www.nutrifusion.com
About YesDTC Holdings, Inc.
YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at and additional information on Schulberg Media Works can be found at .
Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.
CONTACT: YesDTC Holdings, Inc. Christian Kirsebom (925) 247-6666