FloraGLO(r) Lutein Issues Wake-up Call to Americans About the Importance of Eye Health and Nutrition

/ Source: GlobeNewswire

DES MOINES, Iowa, March 22, 2011 (GLOBE NEWSWIRE) -- Kemin, the makers of FloraGLO brand lutein, announced today a national marketing campaign to educate consumers about the important role lutein plays in maintaining healthy vision and why it's important to choose eye vitamins with FloraGLO —the most clinically researched brand worldwide* and the lutein brand most trusted by doctors.† Using the power of strategic media, celebrity spokespeople, point-of-purchase information and professional and consumer programs, this campaign aims to reach millions of consumers monthly with a simple compelling message: Make your Routine FloraGLO Lutein™.

To keep eyes healthy and protect them as they age, research indicates that people need 10 mg of lutein every day through diet and eye vitamins. Most Americans are only getting 2 mg or less through their diet alone. Senior vice president of Kemin, Linda Fullmer, says, "Nearly half of the U.S. population has low levels of lutein in their eyes (low MPOD), putting them at risk for developing certain eye conditions as they age. Too many people are still unaware that there are easy steps, like taking a daily eye vitamin, that can protect, prolong and improve their visual performance."

Selected by leading eye vitamin manufacturers for its quality, proven safety and established effectiveness for eye health, FloraGLO is the brand clinically proven to be absorbed by the body and to increase lutein levels in the eye for optimal protection. FloraGLO brand lutein () provides the same lutein form found naturally in vegetables and other foods to keep eyes healthy and functioning at their best.

In addition to leveraging key alliances with some of the biggest organizations in the industry including the American Optometric Association (AOA), Prevent Blindness America and AMD Alliance International, FloraGLO's wide-reaching consumer awareness campaign includes national programs, doctor education and consumer outreach. In November 2010, FloraGLO announced its partnership with blind National and World Para-triathlete Champion, Aaron Scheidies, who serves as a FloraGLO spokesperson. "We hear so much in the media about ways to maintain a healthy heart, steps to combat obesity and high cholesterol, and even control diabetes," said Scheidies. "As someone who is visually impaired, it's also important for people to know that eating more foods rich in lutein and by taking eye vitamins with FloraGLO Lutein, people can 'feed' their eyes as their own first line of defense for healthy vision." The partnership, and Aaron's story, was featured in a special report on ocular nutrition in the Los Angeles Times in November. The story is available online.

Supermodel, TV personality and wellness advocate, Emme, world-class athlete, Lolo Jones, and celebrity nutritionist and fitness expert, Jennifer Galardi, have also signed on to help get America focused on eye health. In the coming weeks, Emme will be featured as a cover story in a Mediaplanet special report in USA Today talking about why she makes FloraGLO part of her daily routine. The supermodel will also share health benefits of FloraGLO on RealAge.com and her online community EmmeNation () features FloraGLO prominently throughout the site. Later this month, Lolo Jones will be featured in a special report on vision in USA Today.

Fullmer says, "Above all, our mission is to educate eye doctors and their patients why the lutein source in eye vitamins matters, and why it is important to look for the FloraGLO Lutein brand when recommending supplements to their patients."

Learn more about FloraGLO Lutein, Aaron Scheidies, Emme, Lolo Jones and Jennifer Galardi by visiting FloraGLO's YouTube channel, youtube.com/floraglo.

Kemin® – Inspired Molecular Solutions™

Kemin is credited with successfully commercializing lutein and significantly developing the eye supplement category under the FloraGLO® Lutein brand (), the leading and most researched lutein ingredient brand sold worldwide. FloraGLO brand lutein provides the same lutein as is naturally found in vegetables and other foods to keep eyes healthy and functioning at their best. It is the lutein brand trusted and recommended by more doctors* and is the brand clinically proven to be absorbed by the body and to increase lutein levels in the eye for optimal protection.

Founded in 1961, Kemin Industries () is celebrating its 50th Anniversary of providing "inspired molecular solutions" specifically developed to provide nutrition and health benefits for humans and animals. Kemin manufactures and distributes approximately 500 specialty ingredients worldwide to the feed and food industries as well as to the health, nutrition and beauty markets. Kemin ingredients positively impact more than 1.3 billion people a day.

For media inquiries, please contact:
Erin Hockman, +1 515-559-5349, erin.hockman (at) kemin (dot) com
Sandy Peddicord, +1 515-559-5548, sandy.peddicord (at) kemin (dot) com

*Kemin Health, L.C. internal memorandum based on PubMed search

†Based on the results of the National Disease and Therapeutic Index syndicated report among physicians who recommend a dietary supplement with lutein for eye health – Sept. 2009 – Sept. 2010 (USA data)

Aaron Scheidies, Emme, Lolo Jones, Jennifer Galardi are paid FloraGLO spokespeople and currently take an eye vitamin with FloraGLO.

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