SALEM, Ore., March 22, 2011 (GLOBE NEWSWIRE) -- Two bold, sizzling flavors, Sweet Baja Barbeque™ and Chili con Queso, round out Kettle Brand's full-flavored TIAS! tortilla chip line-up, consistent with Kettle Brand's flavor innovation in the snack aisle using all natural ingredients.
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These two varieties, both new to the category, are part of six original flavors that have been eagerly welcomed by consumers since launching last fall. Sweet Baja Barbeque™, smoked and sweetened with a touch of honey, is the flavor of the backyard fiesta - tangy, smoky and salty. The spicy, cheesy blend, Chili con Queso, simmers with onion, garlic, and red and green bell peppers. It's the ultimate Mexican comfort food in a bag. Unlike the leading flavored tortilla chips, TIAS! are made with absolutely nothing artificial.
"We chopped chilies, minced garlic, grated cheese and blended in fresh herbs, sour cream and spices to develop fresh flavors that were so bold, you can taste the Southwestern sun in every bite," said Julie Dunmire, Kettle Brand Marketing Director. "Our bold flavors are a nice complement to a chip that's deliciously light and crispy, creating irresistible seasoned triangles of toasted organic corn."
Consumers seem to love TIAS! According to SPINS 12 week data ending February 13, 2011, Kettle Brand TIAS! sales show 53 percent growth over Kettle Brand's previous unflavored tortilla chip line-up in the year ago period. TIAS! can be found at grocery and natural retailers nationwide, including Kroger, Food Lion, Meijer, Shaws, Wegmans and Whole Foods.
Helping Fans Celebrate
Kettle Brand and TIAS! are helping fans celebrate their annual Cinco de Mayo fiestas with an integrated online application inviting users to download coupons and participate in interactive, natural flavor-themed games. Fans can visit or the Kettle Brand Facebook page () to play. The online marketing campaign is scheduled to launch in mid-April and will be supplemented with print advertising and in-store marketing.
The six flavors of Kettle Brand's line of TIAS! fill a void in the tortilla chip category for snack fans who not only want bold, new flavor, but also natural ingredients. The full line of Kettle Brand TIAS! also includes Nacho Cheddar, Zesty Ranch, Salsa Picante and Toasted Corn and is available in 8 oz. bags for around $3.69 and online at .
Like all Kettle Brand snacks, new TIAS! are made with only the best all natural ingredients – no trans fats, no artificial colors or flavors and no preservatives. Kettle Brand also uses non-GMO ingredients and organic corn.
About Kettle Brand®
Kettle Brand is one of the leaders in the premium potato chip category and is growing at a strong pace according to SPINS and The Nielsen Company. With manufacturing sites in Salem, Oregon, Beloit, Wisconsin and Norwich, United Kingdom, Kettle Brand is distributed throughout North America, Japan, Guam and Western Europe. Kettle Brand products include more than 20 flavors and four varieties of potato chips as well as snacking tortilla chips, nut butters and trail mixes.
Kettle Brand is a division of Diamond Foods, which is based in San Francisco. Diamond Foods is an innovative packaged food company focused on building, acquiring and energizing brands including Kettle Brand Potato Chips, Emerald snack nuts, Pop Secret popcorn, and Diamond of California culinary and snack nuts. The Company's products are distributed in a wide range of stores where snacks and culinary nuts are sold
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