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SoundBite and Frost & Sullivan to Share Contact Center Transformation Strategies in New Webinar

/ Source: GlobeNewswire

BEDFORD, Mass., March 31, 2011 (GLOBE NEWSWIRE) -- The traditional inbound contact center model is evolving in the face of an always on, multi-channel and mobile world. Today's consumers want access to more self-service options and expect that customer service models will align with their busy schedules. To remain competitive and meet this demand, companies need to transform their contact centers into "interaction centers," where the focus is on proactive customer communications.  This new strategy will blend inbound and outbound communications into one seamless customer interaction using the consumer's preferred communications channels and enable businesses to build stronger, more profitable relationships.

On April 6, SoundBite Communications, Inc. (Nasdaq:SDBT) will sponsor a one-hour webinar featuring Keith Dawson, principal analyst for Frost & Sullivan, and Mark Friedman, chief marketing and business development officer of SoundBite Communications.  During the webinar, they will provide strategic recommendations for transforming a traditional contact center into an interaction center, and will share five steps to build a better relationship with customers through the use of multi-channel communications and a cloud-based delivery model.

Webinar attendees will receive a complimentary copy of a whitepaper by Frost & Sullivan titled, "Transforming the Contact Center to the Interaction Center." Attendees will also learn:

  • Trends in next-generation service delivery
  • Five ways to maximize the value of proactive customer communications
  • Solutions for evolving to an interactive environment

About SoundBite Communications

SoundBite Communications is a leading provider of cloud-based, multi-channel, proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships.  Clients can leverage SoundBite's proactive customer communications offering and expertise in designing, executing and optimizing communications strategies to engage in relevant customer interactions that deliver long-term business value.  Visit for more information.

The SoundBite Communications, Inc. logo is available at

SoundBite is a registered service mark of SoundBite Communications, Inc.


CONTACT: Media Contacts: Marie Ruzzo SoundBite Communications 781.897.2632 Julie Goldman or Michael McDonough Schwartz Communications 781.684.0770