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Born to be Wild 3D Journeys Into IMAX(R) Theatres This Friday

LOS ANGELES, April 4, 2011 (GLOBE NEWSWIRE) -- IMAX Corporation (NYSE:IMAX) (TSX:IMX) and Warner Bros. Pictures announced today that the family-friendly documentary adventure Born to be Wild 3D will be released exclusively to IMAX® theatres on Friday, April 8th. The film follows these young orphaned elephants and orangutans on the trip of a lifetime, from birth to their rebirth into the wild. This miraculous journey of second chances will transport moviegoers around the world to the far reaches of Kenya and Borneo and will inspire them to take action and save Earth's precious creatures.
/ Source: GlobeNewswire

LOS ANGELES, April 4, 2011 (GLOBE NEWSWIRE) -- IMAX Corporation (NYSE:IMAX) (TSX:IMX) and Warner Bros. Pictures announced today that the family-friendly documentary adventure Born to be Wild 3D will be released exclusively to IMAX® theatres on Friday, April 8th. The film follows these young orphaned elephants and orangutans on the trip of a lifetime, from birth to their rebirth into the wild. This miraculous journey of second chances will transport moviegoers around the world to the far reaches of Kenya and Borneo and will inspire them to take action and save Earth's precious creatures.

The film will open on 207 IMAX screens domestically and on at least 18 IMAX screens internationally, with six screens releasing day-and-date. Additional international playdates are expected to be confirmed in the coming days.

Born to be Wild 3D was stunningly captured using IMAX 3D cameras and has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology for presentation in IMAX 3D and 2D. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.

About Born to be Wild 3D:

Narrated by Academy-Award® winner Morgan Freeman, Born to be Wild 3D is an inspiring story of love, dedication and the remarkable bond between humans and animals. This film documents orphaned orangutans and elephants and the extraordinary people who rescue and raise them—saving endangered species one life at a time. Born to be Wild 3D is a heartwarming adventure transporting moviegoers into the lush rainforests of Borneo with world-renowned primatologist Dr. Birute Mary Galdikas, and across the rugged Kenyan savannah with celebrated elephant authority Dame Daphne M. Sheldrick, as they and their teams rescue, rehabilitate and return these incredible animals back to the wild.

Born to be Wild 3D is a presentation of Warner Bros. Pictures and IMAX Filmed Entertainment. The film is directed by David Lickley and written and produced by Drew Fellman. The behind-the-scenes team includes supervising line producer Diane Roberts, associate producer Jill Ferguson, director of photography David Douglas and editor Beth Spiegel. Music is composed by Mark Mothersbaugh. Born to be Wild 3D opens exclusively in IMAX theatres starting April 8, 2011.

The film has been rated G and has a run time of 40 minutes.

Born to be Wild 3D has received the following seals of approval:

Truly Moving Picture Award

The Dove Foundation

Born to be Wild 3D: An IMAX Experience is scheduled to play day-and-date at the following IMAX theatres beginning April 8th:

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theaters deliver the world's best cinematic presentations using proprietary IMAX®, IMAX 3D®, and IMAX DMR® (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience®. 

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo and Shanghai. As of December 31, 2010, there were 518 IMAX theatres (396 commercial, 122 institutional) operating in 46 countries.

The IMAX Corporation logo is available at

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (), Twitter () and YouTube ().

This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions, including the length and severity of the current economic downturn, the opportunities that may be presented to and pursued by the Company, the performance of IMAX DMR films, conditions in the in-home and out-of home entertainment industries, the signing of theatre system agreements, changes and developments in the commercial exhibition industry, the failure to convert theatre system backlog into revenue, new business initiatives, investments and operations in foreign jurisdictions, foreign currency fluctuations and the Company's prior restatements and the related litigation and investigation by the SEC and the ongoing inquiry by the OSC.  These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

CONTACT: Entertainment Media: IMAX Corporation - Santa Monica Rebecca Klein 310-255-5656 rklein@imax.com Principal Communications Group - Los Angeles Melissa Zuckerman/Paul Pflug 323-658-1555 melissa@pcommgroup.com paul@pcommgroup.com Investors: IMAX Corporation - New York Heather Anthony 212-821-0121 hanthony@imax.com Business Media: IMAX Corporation - New York Ann Sommerlath 212-821-0155 asommerlath@imax.com Sloane & Company - New York Whit Clay 212-446-1864 wclay@sloanepr.com