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edRover and Join Forces to Fundraise for America's Classrooms

/ Source: GlobeNewswire

LOS ANGELES, April 5, 2011 (GLOBE NEWSWIRE) -- edRover, the first location-based mobile application for school fundraising, has partnered with, an innovative nonprofit organization where parents, educators and local communities easily create wish lists of the materials they need.

Parents, students and educators know that budget cuts across the U.S. have left schools devastated. Now, by simply using their cell phones to shop online or when visiting their favorite retail, dining and entertainment sites, consumers will be able to earn funds for the school supplies that teachers need for their students to succeed.

edRover makes it simple: download the edRover mobile app for free from the iTunes App Store. (Now available in beta.) Each time a consumer uses the edRover app to make purchases from participating retailers' mobile commerce sites or checks into sponsored community locations, funds are allocated to provide supplies for the classroom or youth organization of the consumer's choice. Consumers are able to direct the funds generated by their activities to specific wish lists created by teachers or school leaders on ClassWish then sends these much-needed items straight to the school.

"The partnership between edRover and is an exciting opportunity to use the latest business and social media tools to improve schools for all our children," said Tania Mulry, edRover's founder and CEO.

Parents, friends, businesses and others in the community may also make tax-deductible donations directly to Businesses interested in being listed in edRover may sponsor check-ins to their own locations or community sites like schools, museums, libraries, parks and other landmarks by making a financial contribution to edRover.

" makes it simple and efficient for schools and teachers to inspire, engage and attract funding from supporters in the community," said Robert Tolmach, CEO of WellGood Classrooms and co-creator of "We're delighted to partner with edRover and offer parents and other supporters yet another easy way to earn funds to help their favorite classrooms."

Both Mulry and Tolmach will be actively involved in one another's organizations as advisory board members.

About edRover

EdRover Inc. is a California Public Benefit Corporation, which aligns businesses' marketing goals with parent's dedication to their children's education and to schools' fundraising needs. Its new location-aware mobile application, edRover, provides a directory of caring businesses that support schools and in turn drives parents, teens and educators to those businesses. Businesses earn goodwill, attract new customers, and increase customer loyalty by supporting local classrooms. Parents get to steer those funds to the school and even the classroom of their choice when they use their mobile devices to check into stores, restaurants and other community locations. edRover also provides an effortless, turnkey solution for running a multi-school fundraiser that drives measurable traffic to their business. More information can be found at , on Facebook or on Twitter.

About offers an easy, rewarding and efficient way for schools and teachers to attract the support they need. Teachers, administrators and PTA/PTO leaders post wish lists of needed resources, as easily as shopping online. Parents, businesses, alumni and others can see exactly what their children's (or other favorite) classrooms need and make tax-deductible contributions to help. The partnership with edRover provides yet another way to help fund those wish lists. See how easy it is to improve the schools you care about at .

Tania Mulry 
Robert Tolmach

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