IIJ Partners With Ooyala to Re-Sell Its Video Services in Japan

/ Source: GlobeNewswire

Ooyala's Cloud-Based Video Management, Publishing, Monetization, and Analytics Platform to be Offered by IIJ in Japan

TOKYO, April 7, 2011 (GLOBE NEWSWIRE) -- Internet Initiative Japan Inc. (IIJ) (Nasdaq:IIJI) (TSE1:3774), one of Japan's leading Internet access and comprehensive network solutions providers, today announced the formation of a partnership with U.S.-based video technology company Ooyala, Inc.

Through this partnership, IIJ will begin selling Ooyala's Backlot, an advanced video management, publishing, monetization and analytics service that integrates a content management system, video distribution, ad serving, paywalls and viewer analysis. Backlot has been adopted by over 1,000 leading companies, including Telegraph Media Group and News International. The IIJ-Ooyala offering will couple Ooyala's video publishing technology and IIJ's Contents Delivery and Web hosting services.

The following are the service highlights.

  • Video distribution is a simple two-step process with Ooyala

With Ooyala, publishing video on a website is a simple two-step process. Web-based video distribution usually involves many steps: encoding the video, creating a player, uploading the content, and editing the webpage on which it will appear. With Ooyala, the publisher uploads video via a Web interface and embeds simple HTML code onto a webpage. Once there, the video player automatically detects the optimal viewing settings for computers, phones, and/or televisions.

  • All functionality is available via the Web interface--no special equipment needed

All content is managed via the Web interface. When a client uploads a video with Ooyala, it is automatically encoded into all required formats needed for the various connected devices.

  • Analytics deliver detailed viewer insight

The standard analytics feature that comes with the Ooyala solution can be easily managed from the Web interface and can tell clients which parts of a video are more watched, where viewers drop-off and where, geographically, their viewers are located. This enables advanced analysis of viewing trends and provides real-time information that is valuable for future site management.

  • A high-quality, stable, and scalable streaming distribution environment

The Japanese distribution network uses IIJ's broadband backbone to provide a high-quality video-distribution environment that is stable even during traffic spikes.

  • Expandable and extensible via the Ooyala APIs

All Ooyala functionality can be accessed via the application program interface (API), which enables customization of the player and other features, in order to meet a range of client needs. Use with existing CMS can provide integrated log analysis for the entire website and the video.

The first company to take advantage of Ooyala services is Japan International Broadcasting Inc. (JIBTV), which will start using it for trailer distribution. IIJ will continue to develop new services in the video distribution sector to provide its clients with the best possible services and solutions.

Ooyala Endorsement

"We are pleased to announce our business partnership with IIJ which initiated Internet video delivery in Japan," said Chris Wong, Senior Vice President of Ooyala. "IIJ has a robust infrastructure and experience of delivering high-quality FlashVideo as well as SmartPhone video. We are excited about the business that will result from this partnership with IIJ."

About Ooyala, Inc.

Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Endemol, Fremantle Media, News International, Telegraph Media Group, Vans, Vice Magazine, and Yahoo! Japan. Visit Ooyala and follow @Ooyala on Twitter.

About IIJ

Founded in 1992, Internet Initiative Japan Inc. (IIJ) (Nasdaq:IIJI) (Tokyo Stock Exchange TSE1:3774) is one of Japan's leading Internet-access and comprehensive network solutions providers. IIJ and its group of companies provide total network solutions that mainly cater to high-end corporate customers. The company's services include high-quality systems integration and cloud computing/data center services, security services, Internet access, and content distribution. Moreover, the company has built one of the largest Internet backbone networks in Japan, and between Japan and the United States. IIJ was listed on NASDAQ in 1999 and on the First Section of the Tokyo Stock Exchange in 2006. For more information about IIJ, visit the IIJ Web site at .

The Internet Initiative Japan Inc. logo is available at

The statements within this release contain forward-looking statements about our future plans that involve risk and uncertainty. These statements may differ materially from actual future events or results. Readers are referred to the documents furnished by Internet Initiative Japan Inc. with the SEC, specifically the most recent reports on Forms 20-F and 6-K, which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements.

CONTACT: IIJ Corporate Communications Tel: +81-3-5259-6310 E-mail: press@iij.ad.jp URL: http://www.iij.ad.jp/en/