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PETCO(TM) Certified Nutrition Adds Holistic Select(R) Pet Food to Naturals Selection

/ Source: GlobeNewswire

SAN DIEGO, April 12, 2011 (GLOBE NEWSWIRE) -- A pet's diet should be just as healthy and diverse as its owners, which is why Holistic Select® emphasizes that health begins with nourishment using functional ingredients that can be found in nature's vast bounty. Sharing the same values of proper pet nutrition, PETCO™ is happy to announce that they will be the first and only national retailer to sell Holistic Select. It will also be carried at Unleashed by PETCO™ stores. Having only been sold in specialty pet stores in the past, this addition means that PETCO is taking the lead in pet health and nutrition by providing consumer the largest offering of natural pet food.

The addition of Holistic Select comes on the heels of PETCO's Certified Nutrition launch which helps pet owners understand their pet's needs through one-of-a-kind nutrition education, as well as easy-to-understand pet food categories. Certified Nutrition also takes various key factors into consideration when choosing the right brand for your pet, including age, medical conditions, lifestyle, etc.

Holistic Select embraces nutrition by building on a foundation of premium proteins, fats and carbohydrates and then goes "beyond nature" by adding Select Actives®. Select Actives utilizes ingredients such as enzymes, live microorganisms, botanicals and phytonutrients which, when combined, activate a higher level of health – and this is the holistic philosophy that guides all Holistic Select recipes.

PETCO and Holistic Select value the relationship between a pet and pet parent as a unique bond, so Holistic Select tailors every recipe to help further a pet's journey with their owner, and what could be more rewarding than that? Holistic Select pet food allows the pet-wise parent to find the perfect balance to a holistic life for pets through nutrition, exercise, socialization, training and environment.  Holistic Select ensures whole-body health for dogs and cats, with wholesome, natural ingredients that go beyond "natural" pet foods with the addition of Select Actives.  The Holistic Select pet food line includes dry food, canned food and snacks for cats and dogs.

In addition, Holistic Selects will be partnering with PETCO at pet events around the country including:

4/30/11 Love Your Pet Expo in Redding, CA
4/30/11 Dogwood Festival in Quincy, IL
4/30/11 Pedigree in the Park in Charlotte, NC
5/7/11 PetsJam 2011 in Houston, TX
5/14/11 PetsJam 2011 in Austin, TX
5/15/11 Escondido Sreet Fair in Escondido, CA
5/15/11 Dog D'Alene in Couer D'Alene, ID
5/15/11 Wag n Walk in Monterey, CA
5/21/11 The Great Rescue Roundup in Fort Worth, TX
5/21/11 Do Dah Day in Birmingham, AL

About Holistic Select® – Pet Food for the Pet-Wise Parent.TM

Holistic Select, a proud member of the WellPet family of brands, is the line of pet food and snacks for the pet-wise parent. Holistic Select is built on a foundation of premium proteins, fats and carbohydrates, and is filled with a unique set of Select Actives® known as "Nature's Power Ingredients". This complementary blend of enzymes, direct fed microbials, botanicals and phytonutrients provides superior nutritional benefits and enhances the whole body health of pets. Holistic Select food and snacks have no added artificial colors, flavors or synthetic preservatives. Visit: to learn more. Find Holistic Select on Facebook at and Twitter at To buy Holistic Select visit us at


PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at . Our nonprofit organization, The PETCO Foundation, has raised nearly $70 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support about 7,000 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

About Unleashed by PETCO

Anything but ordinary, Unleashed by PETCO offers exceptional customer service in a fun, pet-friendly environment. We always encourage shopping with your pet. We've got a wide variety of your favorite brands. Our knowledgeable associates make finding the right nutrition and healthy pet essentials a snap. If you're looking for fashionable pet apparel, we've got that too. Best of all, we're conveniently located right in your neighborhood. It's no wonder we're your pet's favorite store. Visit Unleashed by PETCO today!



Mia West


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