SAN FRANCISCO, April 18, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced the filing if its 2010 Form 10K with the U.S. Securities and Exchange Commission maintaining its fully reporting status. WordSmart product bookings, which began on November 20th, will be recognized as revenue during the first two quarters of 2011. The Company continues to see strong revenue growth from the product and expects this growth to continue throughout 2011.
"WordSmart, which is a vocabulary and general knowledge building software product hosted by Alex Trebek of the popular game "Jeopardy!", is offered to customers in three monthly installments. This creates accounting challenges on the proper methodology to recognize revenue," commented Joseph Noel, CEO of YesDTC. "On the advice of our auditors, we have selected to take the most conservative approach to revenue recognition until the proper experience level can be gained with respect to product returns. While this served to lower our revenues in Q4 of last year, it will have the effect of being additive to revenues recognized during Q1 and Q2 of this year. WordSmart has achieved profitability and we are expecting the level of profitability to increase due to more effective controls and an effective variable cost model which we have put in place since acquiring this product line."
YesDTC is expecting to realize a strong year of growth during 2011. WordSmart and the new Alo Networks project, which is estimated to begin airing over the next few weeks, are both expected to produce very strong revenue growth for the Company throughout 2011. The Alo Networks product is targeted at the fast-growing Hispanic population and with an exceptional margin profile, management believes the initiative can be very profitable. The Company is expecting to restart the MediPendant personal medical alarm product on May 1st, in conjunction with its joint venture marketing partner, Medical Alarm Concepts Holdings, Inc. (OTCBB:MDHI). The recent month-long test period for this unique product produced exceptionally strong results and is expected to be almost immediately profitable upon re-airing. Limited airings of the Cantonese version of the PureSleep anti-snoring device infomercial have begun in Hong Kong and Southern China and the Company continues to move toward its planned retail distribution for its NutriFusion nutraceutical product in Manning's drug stores in Hong Kong.
YesDTC recently announced the planned Memorial Day rollout for the new MotorBooster® project. MotorBooster is a unique, patented fuel catalyst that improves automobile fuel efficiency and dramatically reduces hydrocarbon emissions. For the past several months the Company has been conducting extensive tests on this product with very positive preliminary test results. The Company expects to announce the full test results over the next few weeks. With gasoline prices already over $4.00 per gallon in many states and many predictions of prices topping $5.00 per gallon this Summer, management believes the timing for MotorBooster's planned Memorial Day introduction may be optimal.
About YesDTC Holdings, Inc.
YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. The Company's infomercials for MediPendant and WordSmart can be seen at www.medipendant.com and http://www.vimeo.com/16363930. Information on NutriFusion can be seen at www.nutrifusion.com. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.
Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.
CONTACT: YesDTC Holdings, Inc. Christian Kirsebom (925) 247-6666