iAPPS Powered Websites Win Four Interactive Media Awards

/ Source: GlobeNewswire

WOBURN, Mass., April 28, 2011 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), developer of the award-winning iAPPS web experience management product suite and interactive technology solutions, announced today that websites it developed for Beverly Hospital and Janney Montgomery Scott, as well as its own recently redeveloped corporate website, were honored by the Interactive Media Council as IMA Award-winners (Interactive Media Awards). The Beverly Hospital (MA) website won two awards for Best In Class, in both the Healthcare and Hospital categories, while the Janney and Bridgeline websites were recognized for Outstanding Achievement in the Banking and Web Design/Development categories, respectively. The Interactive Media Awards were developed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure.

"It's a true distinction and honor to be recognized by the Interactive Media Awards," says Thomas Massie, Bridgeline Digital Chairman and CEO. "Our world class developers continue to develop outstanding mission critical websites, online stores, intranets and extranets on the iAPPS Product Suite. Our employees are passionate about providing our customers with an excellent work product."

Honored with the highest IMA distinction of Best In Class for both the Healthcare and Hospital categories, was BeverlyHospital.org. Developed on iAPPS Content Manager, Bridgeline's solution for the hospital improved navigation, nomenclature and "findability" of information on the site. Additionally, Bridgeline helped Beverly Hospital develop a rich repository of interactive and visual resources, along with corresponding links, all related to medical topics of interest to prospective patients and their families. The site navigation offers easy access to education videos that also help patients and families set expectations and reduce anxiety about planned medical procedures. This includes a Bridgeline developed video tour that provides a realistic look at what it would be like to be a patient at the hospital. From an effectiveness perspective, the new website has helped to substantially decrease the volume of offline information requests from both patients and staff members.

Winning accolades for Outstanding Achievement in the Banking category was janney.com, the website for Janney Montgomery Scott, a full-service financial services firm and subsidiary of The Penn Mutual Life Insurance Company. Also developed on the iAPPS Product Suite, janney.com was built to more correctly reflect Janney's current corporate brand identity and content requirements, while also providing a more effective gateway to their business lines and secure information. By leveraging iAPPS Content Manager, Janney can quickly and easily deliver up-to-date, brand-sensitive content in real time. Additionally, iAPPS Content Manager empowers Janney's non-technical site administrators to create, manage and edit site content within an easy-to-use interface. The Janney site has also been recently recognized with a WebAward Standard of Excellence in the Investment category, as well as by the Internet Advertising Competition for Outstanding Website design.

Also winning for Outstanding Achievement, this time in the Web Design/Development category, was Bridgeline's own corporate website, BridgelineDigital.com. The site was recently redeveloped to engage site visitors with messaging around the core capabilities of the award-winning iAPPS Product Suite and to promote Bridgeline's interactive technology services offerings, and has a primary BtoB focus of lead generation and visitor conversion, as well as serving as an Information Portal for prospective customers, new hires, and investors. Developed on iAPPS Content Manager, iAPPS Analytics, and iAPPS Marketier, the site delivers dynamic, persuasive content based on user activity, and serves landing pages that correspond to various banner ad and email campaigns. Calls to action are spread throughout that include appropriate case studies, webinar invitations, or whitepaper invitations on corresponding product and services pages. Additionally, messaging across the site's homepage brand tile was created to showcase the main strengths of the iAPPS Product Suite along with attention grabbing imagery to engage site visitors. BridgelineDigital.com was also a Finalist in the 2010 MITX Interactive Awards.

About The Interactive Media Awards

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition.

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web experience management product suite and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The  iAPPS Product Suite  is an innovative SaaS solution that unifies  Content Management, eCommerce eMarketing, and  Analytics  capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties.  iAPPS Content Manager  is the  2010 CODiE Award Winner  for Best Content Management Solution, globally.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering,  SharePoint  development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit .

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CONTACT: Brian Bolton Bridgeline Digital, Inc. Vice President of Marketing 781.497.3013 bbolton@blinedigital.com