Reach Messaging to Expand Into "Physical Fitness" Market With Launch of New Mobile App

/ Source: GlobeNewswire

ASHBURN, Va., May 5, 2011 (GLOBE NEWSWIRE) -- Reach Messaging Inc. (OTCBB:RCMH), a leading developer of industry specific mobile phone application and platform technology, today announced the Company will be launching a Physical Fitness App through which "CrossFit" athletes can communicate, challenge and compete with one another. The app will be available on the iPhone and Droid upon release, which the Company anticipates will be by the end of May.

CrossFit is a strength and conditioning brand that combines weightlifting, sprinting, and gymnastics and has approximately 2,500 affiliate gyms worldwide. This represents the first app to be launched by Reach Messaging in the Physical Fitness vertical and will fall under the Company's "Lifestyle" division along with celebrity mobile applications.

The mobile app itself will be a comprehensive tool designed specifically for the CrossFit athlete and include all the necessary tools for CrossFit such as a timer, list of CrossFit specific exercises to reference, Workout of the Day (WOD) tracker, and the ability to locate the nearest CrossFit affiliate gym. Additionally, the app will have a unique feature that allows CrossFit athletes all over the world to challenge other users, friends or random opponents to a specific workout. The user being challenged will be notified via push notification

"The launch of this application will be another first for Reach Messaging as we can now add the 'Physical Fitness' vertical to our growing Lifestyle division which continues expanding into new mobile app markets where we see significant revenue opportunities. We believe this app has the potential to take off very quickly for two main reasons. First, the CrossFit brand, lifestyle and affiliate base all increasing in popularity and secondly, our target demographic here is very competitive and this app gives them a unique way to challenge and compete with each other quicker and more efficiently than ever before," commented Shane Gau, CEO of Reach Messaging.

About CrossFit

CrossFit is a strength and conditioning brand that combines weightlifting, sprinting, and gymnastics. CrossFit says that proficiency is required in each of ten fitness domains: cardiovascular/respiratory endurance, stamina, strength, flexibility, power, speed, agility, balance, coordination, and accuracy. CrossFit is used in approximately 2,500 gyms worldwide and by many fire departments, law enforcement agencies, and military organizations including the Canadian Forces, and the Royal Danish Life Guards.

About Reach Messaging, Inc.

Reach Messaging Holdings Inc. helps companies extend their brands through customized mobile applications and Bots used on instant messaging (IM) platforms. Since 2007, Reach Messaging has been in the Bot development business for America Online (AOL), which operates on the AOL Instant Messenger (AOLIM). The Company is transitioning to the mobile applications market and is currently developing a variety of apps for social media platforms including Facebook and all of the major mobile devices such as the iPhone, BlackBerry, Android and Digital Signage.

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CONTACT: Shane Gau Reach Messaging, Inc. 571-213-6147