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Health Care Communicators of San Diego Recognizes Healthyroads With 7 "Finest Awards" for Health Care Marketing Leadership

SAN DIEGO, May 10, 2011 (GLOBE NEWSWIRE) -- Healthyroads, the Total Population Health Management subsidiary of health and wellness organization American Specialty Health, recently earned 7 silver "Finest Awards" from the Health Care Communicators of San Diego. The Finest Awards recognize excellence in communications through a variety of media in the health care industry. The annual awards are presented at an industry dinner ceremony and are given by the Health Care Communicators of San Diego (HCC).
/ Source: GlobeNewswire

SAN DIEGO, May 10, 2011 (GLOBE NEWSWIRE) -- Healthyroads, the Total Population Health Management subsidiary of health and wellness organization American Specialty Health, recently earned 7 silver "Finest Awards" from the Health Care Communicators of San Diego. The Finest Awards recognize excellence in communications through a variety of media in the health care industry. The annual awards are presented at an industry dinner ceremony and are given by the Health Care Communicators of San Diego (HCC).

Healthyroads' writing and design excellence was recognized for its:

  • "Better Health is Always in Fashion" and "Better Health is in the Bag" retail industry posters
  • Personal health coaching posters
  • Fruit and veggie employer-promoted health challenge dry-erase board reward
  • 2010 daily email wellness reminders
  • Healthyroads® member materials targeted toward a Hispanic audience
  • Fitness Frontier step challenge materials
  • Healthyroads.com redesign

Healthyroads, Inc. offers a wide range of personal health solutions -- including award-winning telephone-based personal health coaching programs, member engagement promotion programs (EngageHealthyroads.com), incentive management programs, competitive challenges, worksite wellness programs, and/or an integrated online health improvement portal, Healthyroads.com. Healthyroads offers wellness and prevention programs to more than 5 million members nationally. 

About American Specialty Health

American Specialty Health Incorporated (ASH) is a national health and wellness company that provides prevention and wellness services, specialty network management programs, and fitness and exercise services to health plans, insurance carriers, employer groups, and trust funds. Based in San Diego, ASH has more than 700 employees and serves over 20 million members.

For more information about ASH health and wellness programs, visit ASHCompanies.com or call (800) 848-3555. Follow us on Twitter at or !

CONTACT: Meredith Mulligan (619) 578-2000 meredithm@ashn.com Debby Clark 800.848.3555 debbyc@ashn.com