Just in case you weren't sure how popular movie streaming has become, a new study shows that Netflix alone is responsible for the largest portion of Internet traffic in North America. In fact, Netflix streaming produces the same amount of traffic as normal Web browsing and YouTube videos combined.
Sandvine, a network equipment vendor, reported the results of their study that shows Netflix movie and TV show streaming accounts for 22 percent of all North American Internet traffic, while standard Web page browsing accounts for just under 17 percent and YouTube videos make up 8 percent.
"The dramatic growth of Netflix and its impending global expansion are prime examples of a growing appetite for real-time entertainment," Dave Caputo, president and CEO of Sandvine, said in a statement.
The growth is quite apparent when looking at "primetime" usage, in other words the percent of traffic during peak usage hours. Sandvine found that Netflix accounted for 30 percent of all Internet traffic during peak usage times, fully 10 percent higher than it was in the last report in October 2010.
The data show that not only is Netflix the single largest consumer of bandwidth, it's also an entertainment revolution. Those peak hours are times when people could be using any number of media outlets, on or off the Internet, and a large majority of those people are turning to Netflix.
The Sandvine study also reveals that Netflix is even outpacing BitTorrent, a file-sharing system that accounts for more than 21 percent of Internet traffic. While BitTorrent is used for many things, it's primarily known in the entertainment industry as the main source for pirated media.
Netflix's increasing dominance is a sign that simple and cheap (unlimited Netflix streaming is currently $8 per month, cheaper than a single ticket to the movie theater) access to entertainment is a viable alternative to pirating content for free in the eyes of many consumers. It's certainly not a cure, but it may provide more incentive for the entertainment industry to add content to the already impressive Netflix library.
This is only the beginning of a streaming flood, according to Sandvine. The company predicts that by the end of the year "Real-Time Entertainment," which includes Netflix and other media-streaming services, will make up 55 percent of the peak Internet traffic in North America.