Benchmark Brands Taking Full Advantage of CardinalCommerce's Centinel(R) Technology -- to Much Success

/ Source: GlobeNewswire

MENTOR, Ohio, June 14, 2011 (GLOBE NEWSWIRE) -- Benchmark Brands', a Top 200 Internet Retailer with over 1.2 million unique visitors a month, has seen business gains through its relationship with CardinalCommerce and Cardinal's leading eCommerce payments platform, Cardinal Centinel.

Cardinal Centinel allows merchants to enable multiple payment brands easily through one single point of integration without a disruption to back-end systems. Adding new payment brands to has been accomplished quickly, with a savings of time and money, due to their implementation of Cardinal's Centinel platform in 2007.

Through Centinel, Benchmark Brands has added acceptance over the years for Bill Me Later, Google Checkout, and PayPal. Benchmark Brands' payments mix of alternatives and credit cards has now lifted to #176 of Internet Retailer's Top 500 list for 2011.

Benchmark Brands has also turned to CardinalCommerce to enter the mobile channel, using Cardinal's MAX technology to build and maintain its mobile platform, which was launched last week on June 8th.

"We here at Cardinal are proud to call Benchmark Brands a long-time customer," said Mary Kate Ballard, Vice President, Merchant Services, CardinalCommerce. "As their designation as a Top 200 Internet Retailer shows, they are committed to their customers - and we're happy to be able to deliver as many alternatives as Benchmark's customers want through our Centinel technology."

"As a leading eCommerce retailer, we are constantly adapting to changes in consumer behavior and the marketplace," said Trish Tobin, Benchmark Brands, "with CardinalCommerce as a technology partner, we can offer a multitude of payments quickly, easily, and seamlessly. We've seen a direct benefit to our business by offering multiple payment options, giving our customers the ability to choose how they want to pay, thanks to Cardinal."

About Benchmark Brands

Benchmark Brands pioneered the category of lower body health, combining product categories that include footcare, socks and hosiery, knee and ankle bracing, low impact exercise, backcare, and comfort and wellness footwear into an integrated merchandising concept. With over four million customers, Benchmark Brand's FootSmart has become a trusted, direct-to-consumer brand for baby boomers and seniors, our target demographic.

As a Top 200 Internet Retailer, we're dedicated to making the best shopping experience on the web for adults 45+, who want footwear that offers comfort combined with great style and lower body health products that address their needs.

About CardinalCommerce

CardinalCommerce Corporation is the global leader in enabling authenticated payments, secure transactions, and alternative payment brands for both eCommerce and mobile commerce.

Cardinal Centinel®* enables payment brands such as Verified by Visa, MasterCard® SecureCode, Amazon Payments, Bill Me Later®, ClickandBuy®, Cred-Ex®, Ebates, eBillme, eLayaway, Google Checkout, Green Dot® MoneyPak®, Mazooma, MyECheck, NACHA® Secure Vault Payments (SVP), NYCE SafeDebit®, OneTouch Online Purchasing, paysafecard, PayPal, RevolutionCard, Rialto Pay, SafetyPay, TeleCheck®, Ukash, and more to a network of thousands of merchants and merchant service providers.

Our mobile commerce platform, Cardinal MAX, makes it simple for retailers to sell and market products through the mobile channel. Cardinal's proprietary and easily deployable technology provides consumers, merchants, credit/debit card issuers, and processors the ability to conduct authenticated Internet, wireless and mobile transactions safely and securely.

Headquartered in Cleveland, Ohio, with facilities in the United States, Europe, and Africa, Cardinal services a worldwide Customer base. For more information, visit

The CardinalCommerce logo is available at

*Cardinal Centinel Patent No. US 7,051,002 B2

CONTACT: Media contact: Cari Linden Sr. Manager, Marketing CardinalCommerce Corporation 877.352.8444