TORONTO, June 21, 2011 (GLOBE NEWSWIRE) -- Aspire International Inc. (Pink Sheets:APIT) today announced that it has acquired an equity interest in Eternite International Company Limited, a luxury diamond jewelry provider trading on the Growth Enterprise Market (GEM) of the Hong Kong Stock Exchange.
This investment is the initial facet of a strategic marketing collaboration designed to use Aspire's proven ecommerce platform to introduce Eternite's jewelry product lines to a cash-rich and rapidly-growing online consumer market in mainland China.
Aspire CEO Bok Wong commented, "This is a big step forward in leveraging our developed online platform in a way we believe could substantially increase our revenue and cash flow. We are confident that combining Eternite's product-development abilities with our ecommerce marketing expertise should produce outstanding results for both companies. We expect to launch our first joint initiative shortly."
About Eternite International Company Limited
Eternite International Co. Ltd., through its operating subsidiaries, provides high-quality diamond jewelry on a wholesale basis to customers worldwide. Until the opening of its first retail store in Macau in late 2010, the group operated solely at the wholesale level since the founding of its original company in 1999. Eternite designs and creates a wide assortment of diamond rings, earrings, bracelets, pendants, bangles, and necklaces.
In October of 2009, Eternite was listed on the Growth Enterprise Market (GEM) of the Hong Kong Stock Exchange. It currently trades under the ticker 8351. For more information visit .
About Aspire International Inc.
Aspire International Inc., , is a U.S. corporation whose executive offices are in Toronto, Ont., Canada. Aspire is an emerging holding company focused on resource, ecommerce and hi-tech projects.
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