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Why Jay-Z And Kanye West's Sudden Feud Could Cost Best Buy And Live Nation Millions

Jay-Z and Kanye West's collaboration album, "Watch the Throne," is one of the most anticipated rap records ever.
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Jay-Z and Kanye West's collaboration album, "Watch the Throne," is one of the most anticipated rap records ever.

And in the home stretch -- the album is due to hit iTunes Aug. 8 -- things seem to be spectacularly imploding.

West and Jay-Z are reportedly no longer on speaking terms.

What's more, they're in such stark disagreement on tour terms -- spectacle-loving West wants to spend $400,000 per show -- that it suddenly looks like the concerts either be delayed or haphazardly thrown together.

(Tickets for the first shows, on Sept. 27 and 28 in New Jersey, go on sale today).

The fight brewing between the two musicians isn't the only one surrounding "Throne."

Indie music stores are angry with the rappers for inking exclusive iTunes and Best Buy deals that leave them out in the cold.

But what did they really expect?

Jay-Z, with his $150 million Live Nation deal, is one of the pioneers of the corporate tour-packaging era.

Live Nation is the first company probably feeling very nervous about these latest developments.

Best Buy is the other.

While Apple seems to be able to shake off negative press in situations like this (as Microsoft took the heat for pushing , nobody seemed upset about iTunes' Winehouse-centric front page), Best Buy may be staring down a brick and mortar boycott.

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