And in the home stretch -- the album is due to hit iTunes Aug. 8 -- things seem to be spectacularly imploding.
What's more, they're in such stark disagreement on tour terms -- spectacle-loving West wants to spend $400,000 per show -- that it suddenly looks like the concerts either be delayed or haphazardly thrown together.
(Tickets for the first shows, on Sept. 27 and 28 in New Jersey, go on sale today).
The fight brewing between the two musicians isn't the only one surrounding "Throne."
But what did they really expect?
Live Nation is the first company probably feeling very nervous about these latest developments.
Best Buy is the other.
While Apple seems to be able to shake off negative press in situations like this (as Microsoft took the heat for pushing , nobody seemed upset about iTunes' Winehouse-centric front page), Best Buy may be staring down a brick and mortar boycott.