IE 11 is not supported. For an optimal experience visit our site on another browser.

Coke attempts to tap into UK water sales

Coca-Cola Company spokeswoman Judith Snyder said on Tuesday that Dasani, Coke’s attempt to tap into Britain’s one billion-pound-a-year bottled water market, took its raw material from the water mains in Sidcup, South-East London.
/ Source: Reuters

The recipe for Coca-Cola is a jealously guarded secret but the main ingredient for Coke’s new British drink couldn’t be more transparent -- London tap water.

Coca-Cola Company spokeswoman Judith Snyder said on Tuesday that Dasani, Coke’s attempt to tap into Britain’s one billion-pound-a-year bottled water market, took its raw material from the water mains in Sidcup, South-East London.

But she insisted the water then went through a complex purification process using three filters, including a “state-of-the art” process known as reverse osmosis, before various minerals were added back in to improve taste.

“We put the water through the finest purification processes available, so what ends up in the bottle does not resemble tap water at all. It is as far away as you can get,” she said.

But British newspapers greeted Dasani with derision. The Daily Mail fumed at “How Coca-Cola is selling water from the tap at 95 pence ($1.77) a bottle,” while the Times said archly: “It’s the real thing...Coke’s tap water from Sidcup”.

Newspapers contrasted the 95 pence cost of a half-litre bottle of Dasani with that of mains  supplier Thames Water, which charges customers 0.03 pence for same amount.

In the United States, Dasani, which launched in 1999, is the second-best seller in the bottled water market, after Aquafina, another purified water product, Snyder said. Aquafina is made by arch rival the Pepsi-Cola Company.