Most U.S. consumers who say they are following low-carb diets are actually eating more carbohydrates than such diets recommend, a new survey found.
According to a study of 11,000 people released by market research firm NPD Group Monday, only one out of every four low-carb dieters “are actually significantly cutting carbs.”
At any given time, about 10 million Americans are following low-carb diets such as the Atkins and South Beach, the report said.
But adults who are reducing their carb intakes are still eating about 128 grams of refined carbohydrates a day, the study found. That compares with the estimated 20 to 50 grams of carbs per day recommended by some low-carb diets. Refined carbohydrates are total carbs minus dietary fiber.
“Low-carb diets are a fad,” Harry Balzer, vice president of NPD, said in a statement. “People still want to lose weight by eating, but getting people to change their behavior is very difficult to do.”