TITLE: "Safer, Stronger."
LENGTH: 30 seconds.
PRODUCER: Maverick Media.
AIRING: In rotation in 18 battleground states and nationally on cable networks.
Bush: "I'm George W. Bush and I approve this message."
The ad relies mostly on text and also was filmed in Spanish. It marks milestones in the nation's recent history starting with footage of Bush's January 2001 inauguration and moving to images of scrolling stock market numbers, an Internet address, World Trade Center wreckage and firefighters carrying a flag-draped casket. Then, there are children playing and a construction crew at work.
The text: "January 2001: The Challenge: An economy in recession. A stock market in decline. A dot-com boom ... gone bust. Then, a day of tragedy. A test for all Americans. Today, America is turning the corner. Rising to the challenge. Safer, stronger."